Contact Information: Contact: David Sheon 202 518-6321
WHITECOAT Strategies, LLC, Opens for Business, Challenges Clients to "Put More Life in Your Science"
New Washington, DC-Based Public Relations Firm to Integrate Latest Digital Communications Tools Into Public Relations Campaigns for Science and Technology Clients
| Source: WHITECOAT Strategies, LLC
WASHINGTON, DC--(Marketwire - February 4, 2008) - With over 100 years of collective staff
experience, WHITECOAT Strategies, LLC, opens today to serve science and
technology driven clients, including biotechnology and
nanotechnology-related businesses and organizations. In addition to
offering traditional public relations services, WHITECOAT Strategies is
structured to meet a surging demand for highly visual and streaming digital
PR campaigns delivered directly to desktop.
The WHITECOAT Strategies team has delivered effective communication
campaigns and tools for businesses and organizations including the American
Chemical Society, Amgen, Aqua Bounty, Biotechnology Industry Organization
(BIO), Biota Holdings, Ceres, Chemical Abstract Services (CAS), DuPont,
Marshall Edwards, North Carolina BioNetwork, Monsanto, Novogen, Penn State
University's Center for Nanotechnology Education and Utilization, Procacci
Brothers Sales Corporation and West Virginia University Hospitals.
The new firm is the result of a merger between SciWords, LLC, a boutique
life science and technology PR firm, and Strategic Media Group (SMG), a
multi-media production firm with a 20-year history of producing award
winning videos and films. As a result of the merger, all SciWords and SMG
clients in the science and technology sectors are now served by WHITECOAT
Strategies.
"Clients know that showing a story trumps telling a story when it comes to
changing behavior of target audiences," said David Sheon, Managing Partner,
WHITECOAT Strategies. "But when we reviewed the in-house capabilities of
nearly 50 independent PR firms serving these industries, not one had
in-house high-definition video editing or 3D animation capabilities.
Integrating these services means our clients will have their own digital
news room, and that gives them an advantage."
WHITECOAT Strategies' services include corporate image/brand management,
product launches, advocacy campaigns and issues management. In-house
technologies include two non-linear high-definition editing, audio
recording and video engineering suites; HD, MiniDV, Betacam SP and DVC Pro
camera equipment; DVD creation and duplication systems; 3-D modeling,
animation, and human overlays for Web sites; extensive video, animation and
music libraries; and complete Web site design and development capabilities.
"Too many boutique life science PR firms avoid recommending videos to
clients because it means the firm will lose out on revenue it could capture
if the work stayed in house," said Philip Palazzo, Jr., Managing Director,
AdMedia Partners, Inc., a New York-based investment bank and financial
advisory firm serving owners of privately held companies in health care
marketing services, media and publishing, and related interactive
businesses. "The service offering of the combined entity will be compelling
for both clients and prospects."
"When biotech CEOs see how people respond to their videos at conferences or
online, it's always a real 'WOW factor' moment," said David Welch, Senior
Partner, WHITECOAT Strategies. "We help our clients to demonstrate a
complex process in a short period of time, and in an engaging way. When
backed with effective public relations, our plans work. Stakeholders come
on board, and our clients are well served."
News releases issued by the firm carry embedded video interviews whenever
possible. WHITECOAT clients are learning that static Web pages are quickly
becoming the dinosaur of the Internet, as streaming video and 3-D human
video overlays allow sites to talk directly to patients, doctors or other
target audiences.
"WHITECOAT Strategies recognizes the growing need for our clients to have a
digital and increasingly interactive way to communicate key messages to the
public," said Christopher "Chip" Kuhn, Partner and Creative Director,
WHITECOAT Strategies. "Studies going back to the 1960s show that behavior
is far more likely to be changed based on seeing and interacting than by
reading alone."
M. Darrell Williams serves as Partner, Chief Operations Officer; key staff
includes Dustin Keefer, Director, Digital Media; R. Andrew Penney, APR,
Director, Science Communications; and Jonathan Thompson, Project Manager.
WHITECOAT Strategies, LLC, is a Washington, DC-based public relations firm
serving clients in life and environmental sciences, and in advanced
technologies. By bringing high-definition video and 3-D animation
production in house, along with a complete host of Web services, WHITECOAT
Strategies is one of the first firms in the country to integrate PR and a
complete palette of multi-media services. For more information, visit
www.WHITECOATstrategies.com, or write to info@WHITECOATstrategies.com.