Craig S. Roth Named Group Publisher, Diversion Magazine Group


NEW YORK, NY--(Marketwire - February 8, 2008) - Diversion Magazine Group today announced that Craig S. Roth has been named to the new position of Group Publisher, Diversion Magazine Group, a division of Hearst Business Media. "Diversion" is a leading monthly travel and lifestyle publication for U.S. physicians and specialists.

In his newly created role, Roth will work to extend the Diversion brand by developing sponsored and special projects, serving additional advertising bases and increasing Diversion's presence on the Web.

"I am delighted to welcome Craig to Diversion," said Gretchen Tibbits, vice president of group administration, Hearst Business Media. "His extensive experience in healthcare media and his strong entrepreneurial spirit will be great assets to the company."

Tibbits added: "In light of the recent closings of several competitors' publications in this category, we feel fortunate to be in the position of expanding Diversion Magazine Group in both staff and product lines."

Said Roth: "Joining Diversion is an exciting opportunity for me. I look forward to working with the talented staff here to expand the brand and move our many offerings into new media."

Roth joins Diversion from Vendome Group LLC, where he served as vice president/publishing director of the healthcare division. He oversaw multiple brands including market-leading "Behavioral Healthcare," "Healthcare Informatics," "Addiction Professional" and "Healthcare Design." Prior to his work at Vendome, Roth was group publisher of Advanstar Life Sciences Division's "Formulary Journal" and "Managed Healthcare Executive" titles. Roth has more than 23 years of media experience in health care, technology, real estate and finance. He is a graduate of Syracuse University.

About Diversion

"Diversion" is the leading lifestyle publication covering meetings and destinations serving U.S. physicians and specialists. Published monthly, "Diversion" has a circulation of more than 192,000 physicians and publishes special editions serving psychiatrists, gastroenterologists, endocrinologists and others. The Diversion Magazine Group also publishes "Oncology Meeting Preview" and "Neurology Meeting Preview." In the December 2007 PERQ report, "Diversion"'s core exposures were up 5 percent over June 2007, and cover-to-cover readership was up 33 percent. In 2007, "Diversion" won the "Folio": Magazine Bronze "Eddie" Award for B-to-B Healthcare Publication and was nominated for Medical Marketing and Media's "Healthcare Business Publication of the Year."

About Hearst Business Media

Hearst Business Media (www.hearst.com/business_media), a division of Hearst Corporation, operates more than 20 business-to-business information services, electronic databases and publications. The group has holdings in the automotive, electronic, medical/pharmaceutical and finance industries.

Contact Information: Contact: Amy Davidson Hearst Corporation