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PartnerCentric Standardizes on Syntryx Business Intelligence Platform to Offer Competitive Marketing Intelligence Across Thousands of Global Affiliate Networks
By Combining PartnerCentrics Digital Marketing Services and Syntryxs Executive Solutions, Online Marketers Can Out Fox Their Competitors
| Source: Syntryx Executive Solutions
LAS VEGAS, NV--(Marketwire - February 25, 2008) - Syntryx Executive Solutions, a leading
provider of competitive intelligence and broad digital marketing solutions,
today announced that US-based affiliate program management company
PartnerCentric has standardized on Syntryx Executive Solutions' Business
Intelligence Platform. Syntryx offers online marketers and retailers in the
United States, Canada and Thailand competitive marketing intelligence on as
many as 3,000 - 5,000 global affiliate networks, search-engine rankings and
online advertising campaigns to make marketing budgets more accountable and
stay competitive in this budget-based economy.
"Syntryx gives us the marketing intelligence to craft the most effective
marketing strategy for our clients," said Samantha Morris, Director of
Client Services, PartnerCentric. "By standardizing on Syntryx, we can
understand the marketing history of our clients' toughest competitors, what
domains they are buying, where they are ranked on top search engines, and
then analyze how to engage over 2,000 affiliate partners."
Standardizing on the Syntryx Solution
In addition to offering a complete list of Internet marketing services,
PartnerCentric manages 30 affiliate programs for an impressive list of
clients. Most are top performers on Commission Junction, an affiliate
marketing network. These clients include several retailers from the
Internet Retailer 500, National Geographic, Lamps Plus, Fathead, Myfax,
aigdirect.com (formerly 21st Century Auto Insurance) and others. Serving so
many clients with different vertical and geographic specifications posed a
significant challenge for PartnerCentric to identify and recruit new
partner affiliate and referral sources to promote their clients' sites
efficiently and promptly.
PartnerCentric standardized on Syntryx to automate these processes and
their analysis. With Syntryx, PartnerCentric gained insight into its
clients' campaigns and their competitors' campaigns across every online
channel -- search, advertising and the affiliate space. Syntryx's
automated digital marketing analysis answered the questions: Who is
promoting the competition? Who is driving traffic to that site? Are these
offers working?
The result? Using Syntryx as their primary tool for research and monitoring
referral prospects for each vertical market, geography and keyword,
PartnerCentric increased the number of affiliates recruited, the volume of
affiliates (impressions, visitors, conversions, leads), improved search
engine rankings of their clients' domains, as well as gained a competitive
edge for their clients. They reduced the workload of eight research people
doing affiliate recruitment and management to one person. Partner
recruitment time decreases by more than 80 percent.
PartnerCentric also optimized the results for their clients. For example,
PartnerCentric used the competitive intelligence that Syntryx provided to
design a marketing strategy for Fathead that reached 5,195 new affiliates
and increased new recruits not in the network by 122 percent.
"The majority of our affiliate recruitment would never have been done
without Syntryx," said Morris. "Syntryx is a powerful research and
affiliate recruiting tool, helping us to analyze competitive data, engage
affiliates and track whether an affiliate has joined."
About PartnerCentric:
PartnerCentric specializes in working with e-commerce companies to build
powerful internet marketing strategies and profitable affiliate programs
that generate effortless incremental revenue. PartnerCentric manages some
of the most successful affiliate accounts in the industry. Founded in 2000,
PartnerCentric has quickly emerged as the premiere outsourced affiliate
program management group in the industry. PartnerCentric boasts an
impressive list of clients from around the country and staffers around the
world. In addition to their core affiliate expertise, PartnerCentric offers
a wide array of high-powered marketing services, including paid search
engine management, search engine optimization, banner creative services and
e-commerce consulting. More can be found at www.partnercentric.com
About Syntryx Executive Solutions:
Syntryx Executive Solutions, Inc. provides Competitive Intelligence and
Broad Digital Marketing solutions for brand advertisers and online
marketers at mid to large companies. By employing proprietary search-based
technology and strategic International partnerships to automatically
collect, aggregate, analyze, and act upon information on how over 100
million international websites attract customers to their sites, Syntryx is
able to simplify the competitive intelligence portion of a digital
marketers campaign, helping marketers gain insight on how to maximize the
campaign of their digital marketing campaign. Syntryx builds solution to
enable online marketers and brand executives to maximize their influence,
and profits efficiently in both hypercompetitive and emerging online
markets. Established in 2001, Syntryx Executive Solutions, Inc. is
privately held and based in Boulder, Colorado. More information is
available at www.syntryx.com.