BOSTON, MA--(Marketwire - February 28, 2008) - Aberdeen Group, a Harte-Hanks Company (
NYSE:
HHS), today announced the appointment of Jack McAvoy as a Research Director
in Aberdeen's Strategic Service Management research practice. "We are
pleased to have Jack join our Strategic Service Management research team.
His appointment illustrates Aberdeen's continued commitment to preserving
its leadership position in providing fact-based research in the field of
after-market service," said Stephen Gold, President of Aberdeen.
McAvoy, who has in-depth knowledge of the processes associated with service
optimization and execution, will focus on providing value to Aberdeen's
customers through the development of fact-based research and analysis. His
initial research focus will include such topics as improving scheduling
efficiency, utilizing software as a service (SaaS) within the service
sector, deploying intuitive devices to improve productivity, and more.
McAvoy possesses over 25 years of leadership know-how in the
high-technology industry, with most recent experiences at ViryaNet, where
he managed the Company's business development, corporate communications,
and demand generation functions. Prior to his work at ViryaNet, he
developed and engineered Pegasystems' marketing and public relations
programs through the 1990s. Prior to joining Pegasystems, McAvoy held
senior management positions at Wang Global and Computer Associates. McAvoy
holds a bachelor's degree in economics and an advanced degree in business
management.
"I've been a consumer of analyst research for almost two decades," stated
Jack McAvoy, "and I know from personal experiences that no one other than
Aberdeen provides fact-based research derived directly from end users.
This is real research, quantitative in nature and professionally objective
always. I am pleased to join this premier organization, and I commit to
the development and growth of the service practice."
For a full listing of Aberdeen's analysts and to obtain Aberdeen's 2008
Service Chain Research Agenda, visit the Service Management channel at:
www.chiefserviceofficer.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Cindy Jutras
Aberdeen Harte-Hanks
(617) 854-5247
Cindy.jutras@aberdeen.com