Schipul - The Web Marketing Company Helps Houston Downtown Alliance Upgrade Web Site

New Web Site Leverages Power of the Internet to Foster a Vibrant Downtown Houston

HOUSTON, TX--(Marketwire - March 24, 2008) - The Houston Downtown Alliance has launched a new and interactive Web site for people who live, work or play in downtown Houston with the help of Schipul - The Web Marketing Company ( The new site,, will serve as a central information source regarding where to go and what to do.

Houston Downtown Alliance is a broad-based civic organization dedicated to promoting, advocating and participating in a vital and vibrant city core. The new Web site, designed by Schipul and powered by Tendenci® association management software (, includes numerous components that conveniently deliver value to Alliance members as well as downtown workers and residents.

"The upgraded Houston Downtown Alliance Web site is an important step in advancing our mission of promoting a vibrant downtown Houston through events, membership and promotional activities," said Andrew Huang, President of the Houston Downtown Alliance. "We expect our online calendar of events, which is overflowing with fun and informative activities, will be a favorite for anyone who lives, works or plays downtown."

With Tendenci's highly intuitive content management system (CMS), Houston Downtown Alliance can quickly and easily make site updates without the inconvenience going through a Web site administrator. Becoming a member of Houston Downtown Alliance has never been easier with the upgraded Web site's convenient and secure online registration and payment.

The Houston Downtown Alliance's new Web site also enables site visitors to subscribe to its e-newsletter and makes it possible for staff to create an e-newsletter with a few mouse clicks. Visitors to the Web site can also explore opportunities for sponsorships and subscribe to receive updates through Really Simple Syndication (RSS), which is integrated throughout the new site.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci association management application, which was used by over 170,000 people worldwide over the past year and has more than a half million users overall. Schipul is based in Houston, and provides marketing services on the Internet to nearly 400 organizations from a variety of service industries in local, national and international markets. Schipul's clients include the Houston Zoo, Reliant Park and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at and

Contact Information: Contact: Dan Keeney, APR DPK Public Relations 832-467-2904