Contact Information: AT SCHAWK DIGITAL SOLUTIONS Dave Frederick (847) 827-9494 david.frederick@schawk.com FOR SCHAWK, INC. Patti Soldavini (973) 527-8103 patti.soldavini@anthemww.com
Schawk Digital Solutions Introduces New Campaign Performance Management Software
Offers Global CPGs and Ad Agencies Powerful Campaign Management Tools; 6-Week Implementation Window a Key Advantage
| Source: Schawk, Inc.
CHICAGO, IL--(Marketwire - April 16, 2008) - Schawk Digital Solutions, Inc. (SDS), a
division of Schawk, Inc. (NYSE : SGK ) and a leader in the development of
content-centric technology and solutions, announced the release of Campaign
Performance Manager (CPM). CPM is a new and affordable software solution
that provides global marketing departments and advertising agencies with
powerful marketing and advertising campaign management tools that can be
implemented in less than six weeks.
CPM, an ASP-hosted role-based application, delivers a complete management
solution for advertising and marketing campaigns that involve multiple
media outlets such as small- and large-format print and rich media such as
video and internet.
Built on the FlexSmart technology architecture developed by SDS, CPM
provides powerful, comprehensive, and flexible campaign performance
management features, such as comprehensive planning and Key Performance
Indicator reporting, online proofing and approval capabilities, web-based
flexibility, asset management, dynamic calendars and traffic schedules, and
Gantt/ad insertion charts.
CPM can help execute, manage and report on all elements of a global
marketing or advertising campaign while accurately tracking expenses
incurred against the campaign budget, allowing clients to maximize their
return on marketing investment.
"CPM offers any company or ad agency robust campaign management tools at a
significantly lower cost of ownership than other campaign and marketing
resource management software," said David Frederick, senior vice president
and global managing director of Schawk Digital Solutions. "Moreover, CPM
can be up and running in as few as six weeks."
Adds Frederick, "Schawk Digital Solutions is committed to providing
responsive solutions for the management of brand- and content-centric
properties. Already in use by several global advertising, cosmetic, and
food and beverage industry clients because of its quick setup and ease of
use, CPM is rapidly being deployed by other organizations seeking
intuitive, affordable, and powerful solutions to manage their marketing and
advertising needs."
Schawk Digital Solutions (SDS), a subsidiary of Schawk, Inc., is a leader
in the development of content-centric technology and solutions. SDS serves
the consumer products company, retail, pharmaceutical and media and
entertainment industries with software and services that help these
companies create consistent and compelling brand experiences. By aligning
workflow technology with strategic business objectives, SDS products such
as BLUE, MPX, MediaLink, Envision, RPM (Retail Performance Manager), and
CPM (Campaign Performance Manager) empower companies to transform their
business process workflows to achieve a competitive advantage in the
marketplace. Headquartered in Chicago, SDS has offices in Los Angeles,
London and Singapore. For more information about SDS, visit
www.schawkds.com
Schawk, Inc., (NYSE : SGK ), is the leading provider of brand management
services, enabling companies of all sizes to connect their brands with
consumers to create deeper brand affinity. With a global footprint of more
than 60 offices, Schawk helps companies create consistent and compelling
brand experiences by providing integrated strategic, creative and
implementation services across brand touch points. Founded in 1953, Schawk
is trusted by many of the world's leading organizations to help them
achieve global brand consistency. For more information about Schawk, visit
http://www.schawk.com