Contact Information: Contact: Dan Keeney, APR DPK Public Relations 832-467-2904
Pink Ribbons Project Selects Tendenci(R) to Power Upgraded Web Site
Increased Web Presence Raises Awareness About Breast Health and Early Detection
| Source: Schipul - The Web Marketing Company
HOUSTON, TX--(Marketwire - May 19, 2008) - Pink Ribbons Project, which uses the arts to
save lives and improve the quality of life for those touched by breast
cancer, has chosen Tendenci Web marketing software to power its new Web
site. The new upgraded Web site, www.pinkribbons.org, was designed by
Schipul - The Web Marketing Company (www.schipul.com).
Marking its 10th anniversary this year, Pink Ribbons Project was founded by
a group of dancers who were individually touched by breast cancer. They
selected Schipul and Tendenci to update and improve the organization's Web
presence.
"With the help of Schipul and Tendenci we have a fresh new look that is
simple to use and makes it easy to find valuable life-saving information,"
said Susan Rafte, executive director of Pink Ribbons Project. "Web visitors
can review our calendar of events, listen to our podcasts, subscribe to our
newsletter, review tips about breast health and early detection or make a
donation."
Tendenci's content management system (CMS) enables the organization's staff
to add and edit Web content quickly and easily without going through a site
administrator. Improved navigation makes the site more user-friendly, while
Tendenci automates search engine optimization functionality to make the
site visible to major search engines such as Google and Yahoo.
Additionally, every page features a contact form, making it easy for
visitors to request information. Finally, Tendenci's integrated Really
Simple Syndication (RSS) capabilities enable anyone who wants to stay
updated on Pink Ribbons Project activities to subscribe to automatically
receive updates as they happen.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci
association management application, a powerful online tool with over a half
million people logging in during the past year and millions of users
overall. Schipul is based in Houston, and provides marketing services on
the Internet to nearly 400 organizations from a variety of service
industries in local, national and international markets. Schipul's
nonprofit clients include the Web Analytics Association, Houston Zoo and
the New York Chapter of the National Academy of Television Arts and
Sciences, among many others. Additional information about Schipul is
available at www.schipul.com and www.tendenci.com.