Contact Information: Media Contact: Jamie Glass 602-369-5537
Executive Marketing Summit Reveals Insights on Predictive Analytics Role in Consumer Marketing
| Source: Adaptive Technologies, Inc.
PHOENIX, AZ--(Marketwire - June 25, 2008) - Adaptive Technologies, Inc. (ATi) recently
hosted an Executive Marketing Summit to gather valuable intelligence from
Chief Marketing Officers and Senior Marketers about the role of analytics
and metrics in consumer marketing. The interactive discussion provided a
forum to detail best practices and experiences in how executives use
analytics to maximize performance and measure marketing return on
investment (MROI). ATi provided an exclusive preview of their new
predictive analytics dashboard for consumer and event-based marketers.
ATi unveiled features and advanced analytic capabilities of their new
dashboard marketing solution in order to collect important executive
insight on how executives can use predictive analytics to optimize consumer
marketing performance. The ATi dashboard enables marketing executives a
real-time view of the impact of their initiatives and the predicted results
-- driving while looking over the horizon, rather than by looking in the
rear view mirror.
"Our experience has shown the greatest challenge marketing executives face
today is being able to use their data to look into the future and predict
with accuracy consumer behaviors," said Susan Cordts, president and CEO of
Adaptive Technologies, Inc.
The participants in our Executive Marketing Summit confirmed they have a
strong interest in using predictive analytics with real-time intelligence
to gain traction in a very competitive consumer marketplace, no matter what
industry they represent. A common challenge the executives identified is
the difficulty in implementing predictive analytics because of a severe
deficiency in available expertise for modeling and analytics in
combination.
"Analysts are available in greater numbers in comparison to available
expert modelers and that is why ATi's predictive analytics web-based
solution is so appealing to predict at the individual level and aggregate
those individual level profiles up to group profiles," said Tracy
Tannenbaum, VP of Marketing at Centex Homes. "Their software-as-a-service
application eliminates the need to find in-house modeling expertise and
helps marketers easily implement a zero-footprint predictive analytics
solution with no ongoing software maintenance requirements."
ATi confirmed that analytics is an integral part of marketing today due to
changing market trends, consumer behaviors and the need to remain
competitive. The ATi predictive analytics solutions for marketers bridge
the gap between the past and future, by using data to tell the story of
what should be marketed, to whom and when.
About Adaptive Technologies, Inc. -- Adaptive Technologies, Inc. (ATi), the
Intelligent Information(SM) company, helps business leaders make better
decisions. We provide companies with tailored business intelligence and
advanced predictive analytics solutions that turn enterprise data into
intelligent, actionable information. Founded in 2001, Adaptive
Technologies, Inc. is privately held and based in Arizona.
www.adaptiveinc.com.