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Predictive Analytics Projects Consumer Perceptions of Global Brands
ATi and SHR Create Branding Strategies With Online Solution
| Source: Adaptive Technologies, Inc.
PHOENIX, AZ--(Marketwire - July 28, 2008) - Adaptive Technologies, Inc. (ATi), the
Intelligent Information(SM) company, has joined forces with SHR Perceptual
Management to advance SHR's Sensory Positioning process to a
ground-breaking online model embedded with predictive analytic
functionality. Sensory Positioning is a proven 20-year-old methodology
used by SHR in focus group testing on behalf of many leading companies,
including
Coca-Cola, General Mills, Ford, BMW, and Volkswagen.
ATi delivers Intelligent Information in software-as-a-service (SaaS)
predictive analytic solutions, providing clients with predictable outcomes
such as which targets will respond to a brand message or who is most likely
to buy their products. The Sensory Positioning online testing environment
provides a robust and predictable understanding of consumer brand
perceptions of product designs and other marketing communication touch
points. The online testing allows clients to leverage their budgets to
access much larger sample sizes, in multiple markets in a shorter time span
as well as to include global participants. ATi adds a quantitative
validation component to the cognitive science of Sensory Positioning,
capturing respondent feedback faster and more cost effectively.
"ATi is excited to team with SHR to combine expertise in bringing to market
a revolutionary branding process that combines science and technology to
help business leaders use intelligent information to make better decisions
about their brands," said Susan Cordts, president and CEO of Adaptive
Technologies, Inc.
SHR Perceptual Management is a brand consulting and strategic design firm
with a 35-year history of success in building brands and positioning them
for long-term sustainability. SHR's work focuses on the important
positioning, re-positioning and revitalization of existing brands to more
effectively connect and emotionally resonate with desired target audiences
both internal and external.
"In today's cluttered and competitive environment, consumers don't believe
words, what they do believe is what they see," said Will Rodgers, founder
at SHR Perceptual Management. "SHR's proprietary Sensory Positioning
process identifies visual and other sensory cues, like sound, that more
credibly trigger desired brand perceptions in the product, marketing
communications, brand experiences and branded environments at a glance."
About Adaptive Technologies, Inc. - Adaptive Technologies, Inc. (ATi) helps
business leaders make better decisions. We provide companies with tailored
business intelligence and advanced predictive analytics solutions that turn
enterprise data into intelligent, actionable information. Founded in 2001,
Adaptive Technologies, Inc. is privately held and based in Arizona.
www.adaptiveinc.com.
About SHR Perceptual Management - SHR Perceptual Management, founded in
1970, remains at the forefront of building brands and perceptual
management. Founders Will Rodgers and Barry Shepard continue to inspire
their team to develop processes for brand innovation, brand alignment,
brand implementation for leading global companies including Coca-Cola, Del
Webb, PETsMART, General Mills, BMW, Verizon Wireless and Boeing. SHR is
headquartered in Scottsdale, Arizona. www.shrbranding.com
All product and company names herein may be trademarks of their respective
owners.