RESEARCH TRIANGLE PARK, NC--(Marketwire - August 7, 2008) - New research by business
intelligence firm Cutting Edge Information reveals that pharmaceutical
competitive intelligence teams are expanding their reach by servicing
internal functions beyond their traditional clients -- marketing
departments and business development groups. Analysts found that many CI
teams now service departments such as new product planning, strategic
planning, clinical development, market research and sales.
"Pharmaceutical Competitive Intelligence: Expanding the Role and Reach of
CI," available at
http://www.cuttingedgeinfo.com/pharmacompetitiveintelligence/PH110_Download.asp#body, shows that competitive intelligence groups are striving to step
out of their traditional roles and prove their value to many other
functions across pharma companies.
"Our study finds that an increasing number of companies now leverage the
expertise of CI teams to support strategically aligned functions,"
according to David Richardson, lead research analyst for the report. "In
fact, more than half of the companies surveyed enlist competitive
intelligence to support new product planning and strategic planning."
"Pharmaceutical Competitive Intelligence: Expanding the Role and Reach of
CI" examines CI team structures, phase-by-phase spending and staffing, and
strategies for improvement. Compiled from surveys and interviews with
executives at leading companies, the report enables CI teams to achieve
success.
The chapters consist of:
-- Structuring for Success -- provides details on CI structures, including
global-level reporting lines and placements; ways in which CI teams
trumpet their successes and create CI cultures; and the career paths
laid out to make CI teams breeding grounds for future pharma leaders
-- Resourcing for Growth -- reveals CI department-level budgets and
staffing; brand-level phase-by-phase spending and staffing; which
groups fund CI; and how companies demonstrate ROI on CI
-- Increasing CI's Reach -- Examines how companies communicate their
strategic value to internal clients and the resources and tools for
collecting CI
Contact Information: CONTACT INFORMATION:
For more information, contact
David Richardson
at
or 919-433-0216.
For media inquiries, contact
Stephanie Swanson
Marketing Team Leader
at
or 919-433-0212.