Contact Information: For More Information Kasey Fleisher or Jason Throckmorton LaunchSquad Phone: 415-625-8555 Email: brightroll (at) launchsquad.com
BrightRoll Announces Online Advertising Industry's First Reported $1 Million Pre-Roll Video Campaign
Company Selected for Execution, Optimization and Pricing Efficiencies
| Source: BrightRoll
SAN FRANCISCO, CA--(Marketwire - August 12, 2008) - BrightRoll, the world's largest
branded video advertising network, today reported the execution of the
online advertising industry's first $1M pre-roll video campaign. The buy
comes as part of a global branding campaign and represents a recent trend
of advertisers returning to pre-roll video advertising. BrightRoll was
chosen for its ability to execute pre-roll across the majority of top 100
media properties on the Web and for important campaign execution,
optimization and pricing efficiencies.
The $1M pre-roll buy -- the first of its size reported in the online video
advertising industry -- was executed mostly within one month on a portfolio
of more than 30 branded media publishers. The company believes this to be
the single largest pre-roll campaign in history. Due to the highly
competitive nature of the online advertising industry, the client has
requested anonymity.
The campaign follows a recent string of other exclusively pre-roll video ad
campaigns executed by BrightRoll. Other brands working with BrightRoll
include The History Channel, Chili's Grill & Bar, National Geographic,
Blackberry, Supercuts and Land Rover.
"The world's most recognizable brands are continuing to move vast amounts
of dollars online and we expect those dollars to flow to the highest
performing ad unit for branded advertisers -- pre-roll video," said Tod
Sacerdoti, BrightRoll's CEO. "This $1M pre-roll campaign is a testament to
the efficiency that we are providing our ad agency customers and the
importance of our relationships with top tier publisher partners."
Pre-roll, defined as a video ad that plays before the start of a
user-selected video, is seeing a major resurgence. Another advertiser
seeing results from its pre-roll campaign is Chili's: "We're extremely
pleased with the reception and results that we've seen from Chili's
BrightRoll-executed pre-roll campaign," said Nicole Cochran, senior media
manager at Chili's. "Pre-roll is an extremely effective and cost-efficient
way for us to deliver our messages in the most targeted and engaging way,
and we believe that it will play a key role in the future of online
advertising."
In addition to pre-roll, BrightRoll offers a suite of proprietary ad units
that allow advertisers to extend the value of their existing video
advertising creative assets. These include a host of ad units that extend
from traditional display inventory, such as the full-screen videostitial
unit and an innovative High Definition unit that provides advertisers with
the largest distribution of HD-ready video ad inventory available in the
industry today.
In May, BrightRoll further enhanced the ad-buying experience by eliminating rich media
fees, streamlining the ad-buying process for advertisers and agencies.
This integrated solution allows advertisers to execute all of their online
video advertising campaigns through a single vendor, including media
distribution without video rich media fees -- eliminating the hassles of
working with multiple vendors to execute an online video campaign.
Launched in July 2006, BrightRoll is the only advertising network wholly
focused on matching quality brand advertisers with the country's top
branded media properties. The company executes video campaigns on
two-thirds of the top 100 online media properties in the United States. For
more information about BrightRoll, visit www.brightroll.com, or call
1-877-PRE-ROLL.
About BrightRoll
BrightRoll is the world's largest
and most trusted video advertising network, having served billions of
advertisements since it was founded. BrightRoll helps major brands and
agencies execute "smart video ad campaigns" across the industry's leading
publishers, including two-thirds of the top 100 online media properties in
the United States. BrightRoll's proprietary campaign execution, inventory
management and advertising delivery technology provide brands and agencies
with the reach, frequency and scalability needed to achieve their campaign
goals. BrightRoll is a privately held, venture-backed company and is
headquartered in San Francisco, California. BrightRoll offers its service
at www.brightroll.com.