Franchise Industry Gets Its Own On-Line 'Matchmaking Service' With New EZMatchfranchising.com

The Right Product At the Right Time Given Current Economic Challenges


LAS VEGAS, Sept. 22, 2008 (GLOBE NEWSWIRE) -- The success of on-line behavioral matching by dating services like eHarmony.com has spawned a novel "dating service"-like site called EZMatchfranchising.com

EZMatchfranchising.com, unlike all other franchise portals, is the only website that provides a behavioral assessment questionnaire specifically designed to help some 20 million adults annually who seek to find a franchise.

According to a Harris Interactive study, eHarmony alone has led to over 33,000 marriages during the course of just one year.

Chris Delaney, CFO of EZMatchfranchising.com said, "We intend to do for franchising what eHarmony.com and other dating sites have done for couples."

With the employment market's trend of layoffs and job insecurity, more people than ever are looking into franchising. Until now, it's been a laborious, confusing and frustrating process to identify the right business model.

EZMatchfranchising.com addresses these concerns and the franchise industry's number one complaint, poor lead quality. By scientifically matching prospective franchisees with models that fit their personality, both parties will be more productive and efficient, reducing the time, energy and money required to find the ideal fit.

Joe Mathews, President of Franchise Performance Group stated, "EZMatchfranchising.com should save franchisors time and money in the selection process, and ensure they identify the best possible business partners. And best of all, there's no cost to be listed on their website."

In another first for the franchise industry, EZMatchfranchising.com will introduce state-of-the-art video presentations designed to enhance a franchisor's image. Videos will also allow prospects a way to "see and feel" an organization as part of their selection process.

Mathews added, "EZMatchfranchising.com is the next generation of franchise exploration portals."

The founders of EZMatchfranchising.com have over 40 years of hands-on franchise sales, consulting and operating experience and their system incorporates a scientifically validated behavioral survey, created by a team of Behavioral Assessment PhD's, that has been successfully used by corporations for over 30 years.

About EZMatchfranchising.com:

EZMatchfranchising.com is a new on-line lead-generation and advertising franchise portal. It provides franchisors with a wealth of information on prospects interested in franchising who have been matched through a unique behavioral assessment survey.

For more information contact: EZMatchfranchising, 101 Convention Center Drive, Suite 700, Las Vegas, Nevada, 89109. Telephone (888) 939-6282. info@ezmatch.com Website: www.ezmatchfranchising.com

The EZMatchfranchising.com logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5464



            

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