Canadian reference laboratory chooses CellaVision for digital image analysis


CellaVision AB (publ), which develops and sells digital morphology
products for the routine analysis of blood and other body fluids, has
signed an agreement with a leading reference laboratory in Canada to
install CellaVision® DM96 analyzers at two of their medical service
laboratories in Canada. The order comprises CellaVision DM96
analyzers for automation of the manual differential and CellaVision's
software for remote access to patient's cell images."This order,  from  one  of the  leading  reference  laboratories  in
Canada, is a strategically important step as we now expand our direct
sales in North America", says  Yvonne Mårtensson, CEO of  CellaVision"The trust placed in  us through this order  is confirmation that  we
deliver first  class  products and  support,  and meet  the  Canadian
customers' high demands of automation and cost reductions."

The reference laboratory chooses  CellaVision products to reduce  the
total labor  spent  performing  manual differentials  and  to  bridge
geographical distances between the two laboratories. The CellaVision®
Remote  Review  Software  will   improve  the  turnaround  time   for
consultation on difficult cases,  and slides can  be reviewed by  the
expert in real-time from  either lab, with  results now available  in
minutes instead of hours. The  remote capability will also allow  one
lab to  perform the  other's work  if necessary,  providing  staffing
flexibility for both sites.

North America is  one of  CellaVision's most  important markets.  The
company has  had a  subsidiary  in  Canada since  2007.  In  the  US,
CellaVision is represented  by its distributor  Sysmex America and  a
subsidiary  in   Florida.  In   2007,  North   America  counted   for
approximately 40 percent of CellaVision's total turnover.


Fore more information, please contact:
Yvonne Mårtensson, CEO, CellaVision AB
Phone: +46 46-286 44 00. E-mail: yvonne.martensson@cellavision.com


About CellaVision
CellaVision AB develops, markets, and sells the market leading  image
analysis based systems for routine  analysis of blood and other  body
fluids. The company has a core competence in development of  software
and hardware for automatic image  analysis of cells and cell  changes
for applications in health and medical care. The company develops and
markets systems for automatic differentials of white blood cells  and
red morphology, and software for  education and quality assurance  of
differentials. The company's  associates have  expertise in  advanced
imaging analysis, artificial intelligence, and automated microscopy.

The company headquarters are  in Lund, Sweden.  The company also  has
subsidiaries in  Jupiter,  FL,  USA, Toronto,  Canada  and  Yokohama,
Japan. For more information, visit www.cellavision.com.

CellaVision's share is  listed on  First North at  the OMX  Stockholm
Stock Exchange. The company's Certified Advisor is Remium AB.