Email Blasts 76% Phone Calls 71% Management Recommendations 68% Seminars/Workshops 64% Webinars 61% Internal Training Site 48% LMS Notices 46% Posters 46% Direct Mail 46% Digital Newsletters 46% Inter-office Mail 39% Print Newsletters 25%Respondents indicated that webinars, seminars, and workshops that promote training programs receive the most favorable reaction from internal employees. Closely behind webinars and seminars is "management recommendations," which also ranked highly as an effective marketing activity. "It was terrific to see what techniques are tried-and-true across different industries and organization types," said Ramesh Ramani, Founder and CEO of Expertus. "While organizations' marketing techniques will vary for a variety of reasons, we encourage the marketing of programs to internal constituencies -- and utilizing management buy-in to their advantage!" Other relevant findings include:
-- While half of the respondents use different marketing activities for
different types of training, 45% market all training programs alike. The
remaining 5% do not market individual training programs.
-- The responses indicate that regardless of the technique (email blasts,
posters, internal website updates, etc.), HR or training departments are
responsible for doing the majority of the marketing activities and external
vendors are used less than 5% of the time. In varying degrees, internal
marketing departments sometimes help support these marketing activities.
-- 60% of organizations that take the initiative to market programs
measure the effectiveness of the marketing campaigns. For those that do
measure the effectiveness of marketing activities, surveys are a prevalent
source of information.
The survey had 73 qualified respondents, all internal corporate training
and development professionals whose organizations widely varied in size,
scope of resources, budget and other applicable factors.
To view the full results of the study and comprehensive charts, visit
http://www.trainingefficiency.com/system/files/Survey+Results_Marketing+Training+Internally_Expertus.pdf.
About Expertus
Expertus is the leading global provider of services that optimize the
business impact of learning. For more than a decade, the firm's 500+
learning management professionals have defined and implemented plans,
processes and technologies that transform training organizations --
creating measurable value for the world's most successful corporations.
Clients include ADP, Cisco, Conoco-Phillips, EMC, Honeywell and Lockheed
Martin. Every day at these and other companies, more than a million
employees, customers and business partners are educated as a result of
Expertus' innovative business strategies, outsourcing services and
technology-rich solutions.
Based in Silicon Valley, Expertus serves its clients from offices in the
US, UK and India. For more information, visit www.expertus.com, or call
toll-free 1-877-827-8160.
Contact Information: Press Contact: Alicia Hassinger Communications Strategy Group ahassinger@csg-pr.com (720) 933-8119