Blankets the Baja 1000

SANTA ANA, CA--(Marketwire - November 25, 2008) - Advanstar Communications, a leading provider of integrated media solutions to the automotive aftermarket, off-road, and powersports industries, announced today that the editorial team for posted nearly 250 LIVE updates from the 2008 Tecate SCORE Baja 1000. Providing industry-leading multimedia coverage, covered every aspect of the race, including contingency, pre-running, pits, SCORE base and even rode along with some of the biggest teams in the Baja 1000: Ford and Volkswagen.

Feature stories highlighting pre-race activities began appearing on in the weeks leading up to the 41st running of the historic race. Coverage during the race included 244 live updates on team positions, racer progress, and of course, the first vehicles in each class through checkpoints and across the finish line. Adding "color commentary" for the site, editors Scott Rousseau, Craig Perronne, and Josh Burns blogged throughout the two days of racing. Fifteen audio updates were phoned in and uploaded; 160 photos of the action, and 28 videos of the exciting action rolled in during race hours.

Relying heavily on Weatherman reports and the official race tracking devices required for each team, editors Dani Linthicum and Pattie Waters provided continual updates and postings of team positions. From the BF Goodrich\Volkswagen Media Center in Ensenada, Burns was able to add continually to the postings as well. Taking advantage of a unique media opportunity from Volkswagen, Rousseau added coverage of the race from the course itself using the team's helicopter. Enthusiastic readers of also got into the action, posting their own team updates, and uploading video and photos throughout the 30 hours of live coverage as well.

Craig Perronne was also afforded an exclusive media opportunity as the only online editor invited to ride along for a segment of the race with Ford's Team Raptor. After his stint of 300 miles and 13 straight hours in the race truck, Perronne was thrilled to join the factory team at the finish line as the Raptor took third place in Class 8. In an audio clip phoned in at the finish line, Perronne congratulated the Ford team: "The truck ran great, we had a lot of fun, and we have officially finished the Baja 1000! The people at Ford are ecstatic and they actually took third in Class 8 with a Stock Full racetruck -- you can't be happier than that."

Check out all the multimedia coverage from the race at

Fueled by Advanstar

Advanstar Communications ( is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a dominant portfolio of 9 magazines including titles Big Twin Dealer, Hot Auto Products, 2-Wheel Tuner and Dirt Sports; 15 targeted supplements and buyers guides; 16 consumer events including leading brands Off-Road Expo, the largest off-road consumer show series in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; 3 trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 websites including, the industry's leading off-road website, and 42 training manuals for vehicle industry professionals, trade buyers, and enthusiasts.

Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track -- keeping them passionate, competitive, and connected.

Contact Information: Contact: Meredith Ehrenberg tel: 714-513-8480