Tendenci(R) Online Management Software Helps Housing Authority of the City of Los Angeles Promote Affordable Housing

Upgraded Web Site Connects HACLA to Los Angeles to Improve City's Quality of Life

LOS ANGELES, CA--(Marketwire - December 1, 2008) - The Housing Authority of the City of Los Angeles (HACLA) has unveiled its upgraded Web site, www.hacla.org, which is powered by Tendenci (www.tendenci.com) online management software. The HACLA provides the largest stock of affordable housing in Los Angeles and is one of the nation's leading public housing authorities.

The upgraded Web site serves as a convenient one-stop-shop for HACLA's clients and partners to easily find answers to their questions and concerns and to stay informed of HACLA activities. Tendenci's rich content management system makes it simple to add and edit content on the HACLA Web site, which means the information stays current and the site delivers the greatest possible benefit for clients, partners and residents.

"Our old Web site was not user friendly, so we selected Tendenci to simplify the process of making our Web presence lively and pleasant," said Annie Kim, Public Information Officer with HACLA. "We particularly like how easy and quick it is to upload videos, update our online calendar of events and add online forms for the convenience of our clients."

The online calendar makes it easy to promote upcoming events while the HACLA's searchable job postings helps to attract qualified applicants. Tendenci's integrated Really Simple Syndication (RSS) even makes it possible to subscribe to be alerted to updates when new events and jobs are posted.

Tendenci is developed and marketed by Houston-based Schipul - The Web Marketing Company (www.schipul.com). It serves as the software platform for more than 300 organizations around the world, including associations, nonprofits, businesses and healthcare providers.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul's nonprofit clients include the Web Analytics Association, Houston Zoo and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

Contact Information: Contact: Dan Keeney, APR DPK Public Relations 832-467-2904