Contact Information: Contacts: Bill Rubacky Clearspring Technologies (703) 677-3999 press@clearspring.com Travis Murdock A&R Edelman (650) 762-2807 travis.murdock@ar-edelman.com
comScore Reports Second Consecutive Month of Sharp Gains in Unique Visitors for Clearspring
Category Leadership Gap Continues to Widen With Growing Popularity of Social Media
| Source: Clearspring Technologies
MCLEAN, VA--(Marketwire - December 3, 2008) - Clearspring Technologies, the leading widget and
sharing network connecting publishers and advertisers to audiences on the
social Web, experienced a greater than 30 percent increase in worldwide
usage of its sharing service between September and October. This increase
comes on the heels of a 59 percent increase from August to September after
Clearspring acquired social bookmarking leader AddThis. The company
attributes this most recent increase to a number of factors including
organic growth and new partnerships.
According to comScore, Clearspring logged more than 332 million unique
visitors worldwide in October, easily outdistancing its nearest competitor
by over 150 million visitors. In addition, comScore revealed that the
company further extended its lead in the U.S. market in October with over
120 million unique visitors, an increase of 19 percent from September.
"The comScore data points to a much larger trend in social media that is
continuously gaining steam," said Hooman Radfar, chief executive officer
and co-founder of Clearspring. "The value of sharing various types of
content across the Web combined with the excitement displayed by Internet
users to do so is clearly demonstrated by the frictionless growth of widget
media."
As announced in September, Clearspring acquired AddThis, the No. 1
bookmarking and content sharing service on the Internet, helping the
company to grow to a size comparable in reach to the fourth largest
property on the Web. Clearspring has since delivered on promises to add to
and improve the features of AddThis, recently announcing optimization of
the sharing button and language support for 17 additional languages, among
other improvements. The company anticipates that this will continue to fuel
growth of its sharing services.
comScore is a leading source of data and metrics for both the digital world
as well as mobile usage that is trusted by brands such as AOL, Microsoft,
Yahoo!, Best Buy and more. Statistics quoted in this release are found in
comScore's October 2008 Worldwide report.
About Clearspring
Clearspring is the leading provider of distribution, management and
monetization services for widgets and other distributable Web content.
Clearspring's free sharing services enable publishers and developers to
distribute and track viral digital content to the most popular
destinations, including social networks, start pages, bookmarking sites,
blogs, mobile devices and desktop platforms. The company delivers billions
of impressions every month working with the world's most prominent brands,
media companies and Web 2.0 businesses. With the recent acquisition of
AddThis, the No. 1 bookmarking and sharing button on the Internet,
Clearspring has dramatically increased in reach and visibility. The company
also provides new monetization opportunities for publishers and developers
using the Clearspring platform by allowing them to seamlessly integrate
advertising-based services in their distributable Web content. To learn
more, visit www.clearspring.com.