LOS ANGELES, Dec. 4, 2008 (GLOBE NEWSWIRE) -- Vertical Branding, Inc. (OTCBB:VBDG) announced today that it has received nearly $1 million in replenishment retail orders for its MyPlace(tm) product based on the strength of Thanksgiving weekend sales at one of the world's largest specialty retailers.
MyPlace(tm) is a folding laptop computer workstation with conveniently folding legs and a tilting surface where a laptop user can secure the laptop while sitting in bed, in a comfortable chair or anywhere else that lacks a desk surface. MyPlace(tm) features a slim, lightweight and compact design, four pre-set positions for optimal comfort, fold-out legs for stability, a tilted mouse pad and a built-in LED light wand. It can be set up or folded up for storage in seconds.
"The velocity of MyPlace sales this past holiday weekend, numbering in the tens of thousands of units with one retail account in particular, is encouraging," said Nancy Duitch, Vertical Branding CEO. "Our product development and marketing strategies focused on practical, high-quality, and affordable household items appears to be serving us well as we progress into the holiday shopping season."
Shipping of limited quantities of MyPlace began in the first quarter of 2008, with full retail roll-out and store seeding continuing throughout the first half of the year. MyPlace(tm) is also one of Vertical Branding's products being marketed internationally along with the ZorbEEZ(tm) line, SteamBuddy(tm) and Hot Legs(tm).
"As anticipated, MyPlace satisfies an unmet need at a price that's right for consumers," said John Cammarano, head of Vertical Branding's retail sales unit. "We are well into the process of rolling out several line extensions under the MyPlace brand with significant retail commitments for 2009 already received. As U.S. retailers struggle to capture consumer spending, we will strive to continue to provide our buyers with products that are new, relevant and that offer real value to the consumer."
For further product information or to purchase MyPlace(tm), please visit www.myplaceworkstation.com. The online MyPlace(tm) offer includes a USB hub and travel organizer at no extra charge.
About Vertical Branding, Inc.
Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, with the goal of broader wholesale distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include MyPlace, SteamBuddy, Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and Extreme Beam.
Information Regarding Forward-Looking Statements
Information in this news release may include forecasts or predictions about future results or events, or "forward-looking statements," often identifiable by use of words like "anticipate," "believe," "estimate," "expect," "future," "intend," "plan" and similar expressions. Such statements reflect the current view of Vertical Branding with respect to the matters discussed and are subject to and qualified by various risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from those forecasted or predicted. A number of such risks and uncertainties are described in Vertical Branding's periodic reports filed with the Securities and Exchange Commission in the section of such reports entitled "Risk Factors." These include risks and uncertainties relating to the general industry in which the company operates, company operations, the company's ability to adequately finance the operation and growth of its business, the company's dependence upon third parties to supply products and fulfill customer orders, dependence upon major retail chains for sale of products, the company's ability to develop and market new products, its ability to protect intellectual property associated with its products and otherwise maintain competitive advantages, and volatility and uncertainty related to trading on the OTC Bulletin Board, penny stock rules and changes in government regulations. Other risk and uncertainties that are unknown or currently believed to be immaterial could also cause future results or events to differ materially from those forecasted or anticipated. Although Vertical Branding believes that the expectations reflected in the forward looking statements are reasonable, Vertical Branding cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the securities laws of the United States, Vertical Branding does not intend to update any of the forward-looking statements to conform these statements to actual results. The foregoing discussion should be read in conjunction with Vertical Branding's reports filed with the Securities and Exchange Commission.