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Virgin HealthMiles Website Named Best for Stimulating Consumer Engagement at the Fall 2008 Consumer Health World Awards Ceremony
Captures Three Awards in Total for Employee Wellness Program
| Source: Virgin HealthMiles
BOSTON, MA--(Marketwire - December 10, 2008) - Virgin HealthMiles, a leader in employee wellness programs
that reward individuals for getting healthy, today announced three award
wins at the Fall 2008 Consumer Health World Awards Ceremony held on
December 9, 2008 in Washington, DC. Virgin HealthMiles was awarded "Best
Website Stimulating Consumer
Engagement" in recognition of the company's innovative employee health
rewards program, which pays people to get active. Virgin HealthMiles also
took second place honors as "Best Wellness Initiative" and "Best Monitoring
Device/Service for Patients/Consumers."
The Consumer Health World Awards recognize excellence and advancement in
the health and wellness industries that are enhancing the consumers'
ability to better manage their healthcare expenditures and allowing the
public to take control of their quality of life. The panel of judges
included many of America's healthcare leaders and innovators including Dave
Hom of the Center for Health Value Innovation and Marcy Zwelling-Aamot, MD,
of the Society of Innovative Medical Practice Design.
"It is an honor to be recognized by Consumer Health World for the second
year in a row," said Chris Boyce, CEO of Virgin HealthMiles. "By
successfully providing consumers with an engaging, fresh approach that
turns lifestyle change into a fun and rewarding journey, we're helping
employers create a partnership with their employees to promote personal
sustainability through activity, good health and fiscal responsibility,
while helping employers reduce healthcare costs and improve employee
productivity and satisfaction."
Virgin HealthMiles is a first-of-its-kind health incentives program that
rewards people for leading active and healthy lives. Physical activity is
critical for maintaining a healthy weight and decreasing the risk of many
chronic lifestyle-driven diseases, such as heart disease and type-2
diabetes. Virgin HealthMiles takes a unique approach, encouraging people
to do the activities they enjoy most, and rewards them for their efforts.
Over the last three years, over 29% of participants moved from "inactive"
to "active"; 21% who were hypertensive or pre-hypertensive have lowered
their blood pressure by at least one category; and 14% with high body fat
percentage have dropped into the healthy range. Virgin HealthMiles is part
of Sir Richard Branson's renowned Virgin group. For more information,
visit www.virginhealthmiles.com.
About Virgin HealthMiles
Virgin HealthMiles provides employee health programs that pay people to get
active. The company's preventative approach, based on physical activity and
healthy lifestyle change, attracts an average of 40% of employees who
participate, which helps organizations reduce medical costs and improve
employee productivity and satisfaction. Over 100 industry leaders,
including American Diabetes Association/Shaping America's Health, APL
Limited, Hospital Corporation of America-Shared Services, Jack in the Box,
Louisville Metro Government, and Shands Jacksonville Medical Center, have
selected Virgin HealthMiles' award-winning program for their employees.
For more information, visit www.virginhealthmiles.com.