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Industry Experts Validate Benefits of ATi's Software-as-a-Service Predictive Analytics Solutions
| Source: Adaptive Technologies, Inc.
PHOENIX, AZ--(Marketwire - December 15, 2008) - The Modeling Agency (TMA), data mining and
business analytics experts, have released an independent assessment of
Adaptive Technologies, Inc.'s revolutionary software-as-a-service (SaaS)
predictive analytics solutions. The in-depth evaluation concludes that
ATi's unique approach of blending renowned analytics expertise and online
technologies dramatically reduces costs and implementation time for
business leaders to have the ability to confidently make data-driven
decisions to solve complex and dynamic business problems.
The Modeling Agency's review validates ATi's SaaS approach as being
business oriented versus technologically oriented, utilizing all available
client data to deliver solutions tailored to a client's needs. The Modeling
Agency details how ATi's SaaS model for predictive analytics provides the
expertise that cannot be hired, yet provides solution flexibility that is
not dependent on any one given technology or piece of software, providing
the best of technology and the highest level expertise in one place.
"The application of advanced technologies and science to improve business
decision-making has been encumbered by an overemphasis on technology,
rather than focusing on specific business goals and objectives," said Tony
Rathburn, senior consultant at The Modeling Agency. "ATi addresses the
technology limitations of both buy and build solutions through a pioneering
software-as-a-service model which captures their distinguished predictive
analytics and business intelligence expertise in customized solutions that
are singularly focused on the needs of their clients."
Detailed analysis by TMA reveals multiple benefits of improved
decision-making capabilities empowered by ATi's proprietary SaaS analytics
solutions. Benefits range from maximizing marketing ROI with segmentation
and targeting to improving customer retention in addition to predicting and
reducing high risk and driving profitable customer acquisition.
The complete evaluation by Tony Rathburn of The Modeling Agency is captured
in an informative whitepaper highlighting Adaptive Technologies'
customer-centric decision model and provides independent analysis of the
user and design benefits unique to the ATi SaaS solutions. The free
whitepaper is available for download at
www.adaptiveinc.com/Research/white_papers.php.
The author of the whitepaper, Thomas A. "Tony" Rathburn, is a senior
consultant with The Modeling Agency (TMA) and an expert in analytics, data
mining and neural networks. His expertise spans multiple industries as an
educator, solutions developer and professional advisor. In addition to
consulting, he taught MIS and statistics for seven years at the College of
Business at Kent State University.
About Adaptive Technologies, Inc. -- Adaptive Technologies, Inc. (ATi), the
Intelligent Information™ company, helps business leaders make better
decisions. We provide companies with tailored business intelligence and
advanced predictive analytics solutions that turn enterprise data into
intelligent, actionable information. ATi software-as-a-service (SaaS)
predictive analytic solutions provide real-time predictable outcomes in
order to make data-driven decisions regarding growth strategies and
maximizing profits. Founded in 2001, Adaptive Technologies, Inc. is
privately held and based in Arizona. www.adaptiveinc.com.
About The Modeling Agency -- Established in January of 2000, TMA is a
highly structured network of senior-level data mining consultants,
headquartered in downtown Pittsburgh, Pennsylvania with representation
throughout the United States. The Modeling Agency (TMA) provides training,
mentorship and solutions in data mining, predictive analytics and business
analytics. www.the-modeling-agency.com.