AppAssure Releases Replay AppImage 3.0 for Affordable Enterprise-Class Backup and Disaster Recovery of Mission-Critical Windows Applications

RESTON, VA--(Marketwire - February 3, 2009) - AppAssure, a leading provider of enterprise-class and purpose-built backup and disaster recovery software for Windows applications, today introduced Replay AppImage 3.0, the next-generation of its application-protection software. Replay AppImage 3.0 offers continuous application imaging for Exchange, SQL, SharePoint and other Windows applications with killer recovery time and recovery point objectives.

"Replay AppImage has been able to backup and protect all of my critical Windows servers, reducing my total cost of backup," said Jim Poehlman, director of IT at Ubicom. "And, while most companies make product installation and use look easier than they actually are, with Replay AppImage, I got exactly what I expected. It was the easiest backup and disaster recovery solution I've ever deployed."

The new Replay AppImage 3.0 has been purpose-built to protect Windows applications. Featuring centralized client-server architecture, Replay AppImage uses off-host processing to eliminate backup windows and enable the live restore of a down application. Offering live rollback and virtual recovery, Replay AppImage assures reliable application recoveries through its unique approach to Continuous Application Protection (CAP) technology and is easily extensible into a virtualized infrastructure to optimize resource usage. The new version also offers full support for Windows 2008.

Designed to greatly reduce the time it takes to perform application recoveries, Replay AppImage 3.0 offers:

--  Application-Consistent Snapshots: Using application-consistent
    snapshot technology, Replay AppImage works quietly and efficiently in the
    background copying changed blocks, including operating system, system state
    and application data, to the Replay server so that mission-critical
    applications can be recovered quickly.
    
--  De-Duplication and Compression: The Replay AppImage de-duplication and
    compression capabilities reduce storage requirements and optimize existing
    storage resources, enabling users to completely eliminate their backup
    window and reduce application server overhead.
    
--  Replay Application Standby for ESX™: The Replay Application Standby
    for ESX add-on leverages virtual machines to provide cost-effective high
    availability for Windows applications. Integrated with VMware
    VirtualCenter, this method is a risk-free approach for testing disaster
    recovery preparedness, patches and updates for your mission-critical
    applications. Virtual machines are automatically created and maintained
    directly on an ESX VMFS file system, eliminating the need to migrate
    virtual machines in a disaster scenario.
    
--  Replay Recovery Anywhere: The Replay Recovery Anywhere add-on restores
    images to dissimilar hardware in minutes. It is integrated into Replay
    AppImage's bare-metal capability as an easy-to-use and simple interface.
    Drivers for most of the popular systems are included and custom drivers can
    be slipstreamed in minutes.
    

"Traditional backup solutions can monopolize hours of valuable administration time -- and still end up delivering unpredictable recoveries," said Naj Husain, CEO AppAssure. "Replay AppImage has been developed to deliver predictable application recovery from any failure in minutes. Our customers see up to 30% reduction in CAPEX and OPEX because of dramatically lower storage costs and operational efficiencies from your administrative teams."

Pricing and Availability

Replay AppImage 3.0 is available now with pricing starting at $899 USD per server. Options for disaster recovery and high availability are available for an additional $299 per server. A special application pack for Exchange with options for single-message restore and on the fly corruption detection is available for $10/mailbox. For more information or to download a trial, please visit: http://www.appassure.com/Resources/downloads.aspx

About AppAssure Software

AppAssure Software is a provider of innovative backup and disaster recovery software that has been purpose-built for Windows applications. Designed to protect the applications, not just the data, AppAssure solutions deliver high-value features for reliable data protection that is corruption-free. Using a centralized server architecture, AppAssure solutions feature off-host processing that will eliminate backup windows and enable a live restore for a down application. As a result, IT administrators can have the confidence that their Windows applications are completely protected and easily recoverable in the event of data loss or disaster. AppAssure is a Gold Certified Microsoft partner, and a member of VMware and BlackBerry alliance programs. For more information, please visit www.AppAssure.com.

Contact Information: Media Contact: Erin Jones E.S. Jones PR for AppAssure 704.664.2170