BowTech(R) Bows to Feature GORE(TM) OPTIFADE(TM) Concealment
Archery Innovator Opts In to New Pattern Based on Animal Vision
| Source: W.L. Gore & Associates
NEWARK, DE--(Marketwire - February 11, 2009) - W.L. Gore & Associates, a leading manufacturer
of advanced technology products including GORE-TEX® branded products,
today announced that BowTech, a manufacturer of bows and archery equipment,
will offer GORE™ OPTIFADE™ Concealment on its line of high-end
BowTech®, Diamond® and Ross™ bows and Octane™ accessories for the
2009 hunting season. GORE™ OPTIFADE™ Concealment is the first-ever
concealment technology based on how animals see, both spatially and
colorimetrically.
"We are proud to partner with a company that shares Gore's commitment to
innovation and outcome-based technologies for our end users," commented
David Dillon, Hunting Category Leader at W.L. Gore & Associates. "The
science behind GORE™ OPTIFADE™ Concealment makes it the ultimate
visual concealment system and we are pleased that our partners now offer
the pattern for both garments and gear. It's all about optimizing a
hunter's chances of success in the field."
Gore previously announced that California-based Sitka is an exclusive
launch partner for garments featuring GORE™ OPTIFADE™ Concealment.
Until now, visual concealment has been designed from the perspective of the
human eye. To create GORE™ OPTIFADE™ Concealment, the team at W.L.
Gore worked with a panel of scientific advisors and employed the latest
research in animal vision science, camouflage science and computer
technology to create a proprietary new concealment pattern. In contrast to
mimicry camouflage, which attempts to make the hunter closely resemble his
environment, Gore's digital pattern aims to prevent the animal from
recognizing a hunter as a predator, even if the hunter is detected.
"BowTech is committed to quality. From the rigorous testing of all of our
equipment to the pursuit of new technologies that offer our customers
superior function, we are dedicated to excellence," commented Marshall
White, Marketing Director of BowTech. "Our decision to offer the new
GORE™ OPTIFADE™ Concealment is based on our conviction that it is a
scientifically sound and revolutionary approach to concealment, and will
improve our customers' experience with BowTech® gear."
GORE™ OPTIFADE™ Concealment comes with InVelvet™ coating, which
can be found on the best-selling models of BowTech® bows, as well as the
Diamond® IceMan, the Ross™ Carnivore and Octane™ accessories.
BowTech's InVelvet™ finish has a soft, smooth touch and has insulating
and dampening qualities to reduce chill and noise while also protecting the
bow from wear and harsh chemicals.
For more information about GORE™ OPTIFADE™ Concealment, visit
www.optifade.com.
About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and
ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of
advanced technology products for the electronics, industrial, fabrics and
medical markets. The company is headquartered in Newark, Delaware, posts
sales of approximately $2 billion, and employs almost 8,000 associates at
50 facilities throughout the world.
GORE, GORE-TEX, WINDSTOPPER and designs are trademarks of W. L. Gore &
Associates, Inc.© 2008 W. L. Gore & Associates, Inc., 295 Blue Ball Rd.,
Elkton, Maryland, 800-431-GORE, gore-tex.com.
About BowTech (www.bowtecharchery.com)
BowTech manufactures and distributes the world's finest compound bows and
archery equipment. Founded in 1999, BowTech's corporate offices and
manufacturing facilities are located in Eugene, Oregon. With a worldwide
distribution network, BowTech's family of brands include: BowTech®,
Diamond® and Ross™ compound bows, Octane™ archery accessories,
Stryker crossbows, and WaterDog Surface Technologies. BowTech is a wholly
owned subsidiary of Savage Sports Corporation, located in Westfield. MA.
Savage brands include Savage Arms, Stevens, Fox, Savage (Canada), Savage
Range Systems and PortaTarget.