Harte-Hanks Trillium Software Advances Customer Demand for Data Quality and Governance

BILLERICA, MA--(Marketwire - March 17, 2009) - Trillium Software®, a business of Harte-Hanks®, Inc. (NYSE: HHS), and a leading enabler of Total Data Quality solutions, generated strong demand for its platform-independent data quality solutions this past year, and believes that overall demand for data quality is growing across multiple industries. Trillium Software is in a strong position to capitalize on this growth based on research from industry analysts at leading firms such as Gartner(1), The Information Difference and Bloor Research, which have positioned Trillium Software in the leaders' sectors of their data quality research. This continued momentum in the data quality market highlights many new opportunities in 2009 for helping customers optimize business processes, reduce costs and create master data records through data quality and governance projects.

"The demand for enterprise data quality and data governance is increasing, and organizations are becoming more sophisticated in their needs for improving data quality," said John Nicoli, managing director at Trillium Software. "Our customers continue to break new ground in their use of our software for creating a single customer view, profiling and validating product masters, chronicling the lifecycle of data throughout their organizations, and providing valuable reporting tools for regulatory compliance. With Trillium Software, customers are fulfilling their organizational vision for a single standard for data quality across the enterprise."

To support this demand and capitalize on new opportunities, Trillium Software has outlined a new set of solutions and services for helping customers more effectively establish and manage critical data governance and data quality initiatives in this challenging economy. Trillium Software plans to launch the latest major release of its flagship Trillium Software System®, a fully-integrated suite of global data profiling, analysis, cleansing, scorecarding and reporting tools, which could enable organizations to better assess, analyze, understand and improve the quality of their globally-distributed product and customer data. The company will also announce a new set of data governance business services and consulting offerings aimed at providing customers with the expertise and knowledge needed to engage in new or ongoing data governance and data quality programs.

To help drive ongoing customer initiatives, Trillium Software will also be conducting a series of new Web events focused on data governance, data intelligence, and data quality. These events include:

--  Data Intelligence & Governance (DIG) - March 26
--  New Strategies for Promoting Data Quality and Governance - April 14 -
    Forrester
--  The Data Quality Advantage: Trillium Software System - April 30
    

"Global organizations that rely on large volumes of complex product and customer data are establishing formal real-time data governance programs to address their data quality concerns," said Len Dubois, senior vice president of marketing at Harte-Hanks Trillium Software. "Otherwise, they face unnecessary risk that could negatively impact market share, revenue and fiduciary compliance efforts. We partner closely with our customers to help them establish and maintain data governance through the right mix of technology, services solutions and years of data quality management expertise, to manage and mitigate risk and meet their unique data management goals."

Mr. Dubois goes on to say, "Organizations depend on data when executing on daily operations or driving business analysis and decision-making. As a result, enterprise product, financial and customer data have become more strategic and valuable across the enterprise. Data governance spans technology and business resources, and is only successful when people from all business functions within the organization are engaged, and when an organization has business-user-friendly technology in place to support them."

For more information on Trillium Software Web events, click here or contact us at trilliumsoftware@trilliumsoftware.com.

(1) Gartner Research "Magic Quadrant for Data Quality Tools," Ted Friedman, Andreas Bitterer. June 2008.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks, Trillium Software, Trillium Software System, Total Data Quality, Data Intelligence & Governance, DIG, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information: Media Contact: USA: Michael Antonellis Harte-Hanks Trillium Software (978) 439-3813 michael_antonellis@trilliumsoftware.com UK and Europe: Derek Harris Harris Communications + 44 (0) 1395 516 613 derek@harriscomms.com