BOSTON, MA--(Marketwire - March 17, 2009) - Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS), has released an industry benchmark report on enterprise
mobility that reveals that the business demand for mobility has remained
steady, despite the fact that the global economic downturn has caused
businesses to reduce costs wherever possible. To obtain a complimentary
copy of the report, please visit:
http://www.aberdeen.com//summary/report/benchmark/5724-RA-mobility-economic-downturn.asp.
The benchmark report, "
More Mobility - Less Budget: Enterprise Strategies
in the Current Economic Downturn," shows that companies continue to
maintain or increase their level of mobility support, with Best-in-Class
companies increasing their mobility budgets year-over-year as a percentage
of total IT spend by 27.4%, proving how important mobility has become to
delivering greater productivity and workforce effectiveness.
"Enterprise mobility has passed the tipping point," said Andrew Borg,
senior research analyst. "In this global marketplace, the need to keep
enterprise workers in touch no matter where or when is now a given."
This study reports how Best-in-Class companies -- those that are performing
in the top 20% across multiple metrics -- have found additional
efficiencies through consolidated central device management and security,
judicious and selective outsourcing of some support functions, and driving
compliance to IT standards for mobile devices, whether enterprise- or
employee-procured.
"It is rare to find a company that doesn't have some level of mobility
initiative in place today," said Borg. "If the economic crisis had occurred
12 to 18 months earlier, perhaps enterprise mobility would be at greater
risk, but now we find it firmly entrenched."
So entrenched, in fact, that between 2006 and 2009, those companies with
current mobility initiatives in place rose from 59% to 84%, while those
with no plans decreased from 19% to just over 1%.
"Mobility is with us for the foreseeable future," said Borg. "The
organizational agility, flexibility, and responsiveness that enterprise
mobility enables us to have, has truly become a competitive necessity in
today's global marketplace."
Mobility's importance is only increasing in importance as a younger
demographic enters the workplace. It is also becoming the convergence point
for new information and data distribution services, including Unified
Communications, mobile Software-as-a-Service (mSaaS), and the truly mobile
Internet. Watch for Aberdeen Reports on these topics in the coming months.
A complimentary copy of this benchmark report is made available in part by
the following underwriters: Mincom and Movêro Technology. To obtain a
complimentary copy of the report, please visit:
http://www.aberdeen.com//summary/report/benchmark/5724-RA-mobility-economic-downturn.asp.
For additional access to complimentary
Information Technology Research, please visit
http://research.aberdeen.com/index.php/-information-technology.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Andrew Borg
Aberdeen Harte-Hanks
(617) 854-5390
Andrew.Borg@aberdeen.com