El Pollo Loco's Newly Formed Dinner Party Announces a Bailout for Every American Citizen

No Politics. Just Deals. Nation's Leading Flame-Grilled Chicken Restaurant Offers Juicy Savings


COSTA MESA, CA--(Marketwire - March 23, 2009) - El Pollo Loco is turning up the heat on the economy with savings on flame-grilled chicken. Representing a platform of real change and hope, El Pollo Loco has announced the formation of a new political party, the Dinner Party, to offer families real savings on real food. Loco times call for loco action and everyone can use their own personal bailout. Boasting juicy discounts to fuel the economy, El Pollo Loco is getting America moving by offering deals in all 400 plus locations. The hot-off-the-grill Family Stimulus Plan includes the following discounts:

--  6-pieces Legs & Thighs for $4.99
--  1/2 lb. Classic Chicken Burrito for $1.99
--  Taco al Carbon for 69¢
    

"As the Dinner Party's first initiative, you can be certain that our Family Stimulus Deal does not include any pork and is designed to keep change you can count in Americans' pockets," said Steve Carley, chief executive officer and elected leader of the Dinner Party. "Our healthful, juicy, citrus-marinated and flame-grilled chicken is all substance and no show and, best of all, will help get America moving in a delicious, flame-grilled direction."

Carley stars in the new Dinner Party ad campaign, as he announces the party's intention to put a drumstick on dinner plates across the country. Visit www.ElPolloLoco.com for additional details about the Dinner Party's limited time offer and www.youtube.com/OfficialElPolloLoco to view a sneak peek of the commercial.

El Pollo Loco is famous for the unique preparation of its award-winning "pollo" -- fresh chicken marinated in a special combination of herbs, spices and citrus juices, then flame-grilled, hand cut and served hot off the grill with warm tortillas, freshly prepared salsas and a wide assortment of side dishes. Rounding out the healthful menu are fresh, flavorful entrees inspired by the kitchens of Mexico, including signature grilled burritos, Pollo Bowl® entrees, Pollo Salads, tacos, quesadillas, Chicken Tortilla Soup and more.

About El Pollo Loco

El Pollo Loco, Inc., a privately held company headquartered in Costa Mesa, California currently operates more than 400 locations in 14 states: California, Arizona, Nevada, Texas, Washington, Oregon, Utah, Colorado, Illinois, Georgia, Virginia, Massachusetts, Connecticut and New Jersey. For more information, visit the company's website at www.ElPolloLoco.com.

Contact Information: Contacts: Heather Gordon The Rogers Group 310-552-4123 hgordon@rogerspr.com Julie Weeks El Pollo Loco 714-599-5150 jweeks@elpolloloco.com