GILBERT, AZ--(Marketwire - April 1, 2009) -
Infusionsoft, the leader in
marketing automation software
for growth-oriented entrepreneurs and small businesses, today announced
their commitment to helping companies achieve outstanding email
deliverability and email reputation. Because email deliverability plays a
key role in business owners' abilities to build a relationship and follow
up with customers and prospects, Infusionsoft is educating their own
customers and prospects through a mini course and an upcoming Webinar
designed to teach email best practices and strategies for building a strong
email reputation.
Infusionsoft will be hosting a free Webinar on email deliverability on
Wednesday, April 22 at 4 p.m. EDT. Registration is available at
www.infusionsoft.com/emaildeliverability.
"Email deliverability is crucial when you have an important message to get
out, and there's not a lot of clarity in the small business community
around why some emails don't get through," said Mark Chesley, VP of
Development and Technology at Infusionsoft. "The methods used to determine
deliverability have evolved over time, so we've decided to make email
deliverability education a top priority for Infusionsoft. We've started a
proactive education program for our fellow small businesses designed to
help them boost their email deliverability rate, since we know first hand
that great success depends on great communication with customers and
prospects."
Unfortunately, there aren't a lot of resources that explain what drives
email deliverability. Infusionsoft's first step in educating small
businesses is to let them know that what drives email deliverability is
their 'sending reputation,' and that reputation is all about the
relationship they build with their Internet Service Provider (ISP). On a
high-level, that reputation is based on five very concrete data points that
each ISP considers when assessing the email sent through their system:
volume, complaint rates, "hard bounce" rates, spam trap hits, and
authentication. More educational materials about the specifics of each of
these factors, as well as other tips and tricks, are available online at
Infusionsoft's Email Resource Center.
The Email Resource Center is available to all, and topics include:
-- How to write an effective email subject line
-- Creating a great subscriber experience
-- Who's responsible for your Email Deliverability
-- SPAM complaint boundaries, thresholds and enforcement
-- Keeping email content clean
-- Infusionsoft's Acceptable Use Policy
"We are passionate about helping entrepreneurs grow their businesses, and
believe that effective and responsible email marketing is the best way to
double or triple sales," said Clate Mask, CEO of Infusionsoft. "The
CAN-SPAM Act and other email deliverability issues can be confusing, so
we've pulled together basic information as well as tips, tricks and best
practices that will help anyone understand how they can boost their email
deliverability rates to connect with customers and prospects. We're also
committed to protecting the reputation of our customers, so we've
implemented a strong three-strikes policy when it comes to our own
acceptable use guidelines."
About Infusionsoft
Infusionsoft, the leader in marketing automation software for small
businesses, is revolutionizing the way small businesses grow. There are 25
million small businesses in America that need an easy-to-use, affordable,
and powerful software solution that increases sales while freeing up their
time. The company's follow-up marketing software addresses that need by
helping small businesses automatically convert more prospects to customers,
get repeat sales, and grow their business without growing staff. The
privately held, Inc. 500 company, based in Gilbert, Arizona is funded by
Mohr Davidow Ventures and vSpring Capital. For more information, visit
www.infusionsoft.com.
Contact Information: Contact Information
LaunchSquad
415.625.8555
Infusionsoft(at)launchsquad(dot)com