Frisco RoughRiders Score With ShoreTel's IP PBX System

Deployment at Dr. Pepper Ballpark Provides More Effective Call Handling and Increased Reliability

SUNNYVALE, CA--(Marketwire - April 6, 2009) - ShoreTel® (NASDAQ: SHOR), a leading provider of Pure IP Unified Communications (UC) solutions, today announced the Frisco RoughRiders, Double-A Affiliate of the Texas Rangers, has chosen the ShoreTel UC system for deployment throughout their home field, Dr. Pepper Park in North Dallas. The RoughRiders chose the ShoreTel UC system because it increases efficiency while providing an excellent experience to their partners and fans.

"Minor and Major League Baseball teams and stadiums are faced with the same business challenges as mainstream commercial businesses. They have similar demands, such as handling high in-bound and outbound calls, and providing advanced call routing, unified voicemail and e-mail -- all with an emphasis on customer service," said Joe Vitalone, vice president of sales at ShoreTel. "In today's difficult economy there is a lot of emphasis on doing more with less. The ShoreTel UC system offers an aggressive return on investment while helping the RoughRiders increase efficiency through simplified point-and-click applications, and by providing a better customer experience to their corporate partners and loyal fans."

Under the terms of the agreement, the RoughRiders will deploy 170 ShorePhone® IP Telephones throughout the executive offices, locker rooms, luxury suites, concession stands and offices within the facility. The ShoreTel UC system offers a low total cost of ownership for the organization in the long term, and greatly improves communications within the corporate offices and general ballpark area by providing features such as advanced call handling, Workgroups, and one-touch Web dialing.

"The ShoreTel system will make it easier for our staff to handle incoming calls in the appropriate manner by providing detailed information on the caller and web based dialing for our sales and marketing staff," said Scott Sonju, president and general manager of the RoughRiders. "By providing these advanced unified communications tools we can improve our customer experience and make our staff more efficient. It will also provide our luxury suites with easy access to the park staff on game day and during the many events we host each year at the ballpark."

The Frisco RoughRiders evaluated a number of major vendors and selected Westron and ShoreTel for the project. Westron is a ShoreTel Orange Partner and longtime service provider for the ballpark and executive offices. A key factor in choosing the ShoreTel UC system was the level of increased reliability provided by its unique, centrally managed, and distributed architecture.

About the Frisco RoughRiders

The Frisco RoughRiders are the Double-A Affiliate of the Texas Rangers and play their games at Dr. Pepper Ballpark in Frisco, Texas. The team has finished first in all of Double-A Baseball in attendance in 2005, 2006, 2007, and 2008. The RoughRiders were named winners of the 2007 Freitas Award by Baseball America, given to organizations "on a path of long-term excellence and are true parts of their communities." The RoughRiders are also owned by Mandalay Sports Entertainment winners of the "Baseball Organization of the Year" by Ballpark Digest. For more information on Mandalay Baseball Properties, the Frisco RoughRiders and Dr. Pepper Ballpark, contact Dane Brugler at (972) 334-1925 or via email at

About Westron Communications, Inc.

Westron Communications is a Dallas, TX based network solutions provider. The company combines IP voice, data, and High Definition video to deliver unified communications platforms to their clients. Westron wraps these IP-based solutions in a blanket of security utilizing the latest hardware and software technology to ensure the client's intellectual property and business information is totally protected. Westron has been recognized by ShoreTel for achieving world-class customer satisfaction levels, and has been ranked as a Top Ten partner worldwide as a member of the Circle of Excellence. Learn more about Westron by calling Dave Casey at 1-800-322-2365 or visit for additional information.

About ShoreTel, Inc.

ShoreTel, Inc., (NASDAQ: SHOR) is a leading provider of Pure IP Unified Communications solutions. ShoreTel enables companies of any size to seamlessly integrate all communications -- voice, video, messaging and data -- with their business processes. Independent of device or location, ShoreTel's distributed software architecture eliminates the traditional costs, complexity and reliability issues typically associated with other solutions. ShoreTel continues to deliver the highest levels of customer satisfaction, ease of use and manageability while driving down the overall total cost of ownership. ShoreTel is headquartered in Sunnyvale, California, and has regional offices in the United Kingdom, Sydney, Australia and Munich, Germany. For more information, visit or call 1-877-80SHORE.

Contact Information: Press Contact: Rachel Shelton Eastwick Communications Tel: +650-480-4069

Dr. Pepper Ballpark in Frisco, Texas