LEXINGTON, MA--(Marketwire - May 12, 2009) - Business video sharing provider Wistia
(
http://wistia.com) today announced it's taking the wraps off its new
edition of its hosted video sharing service, code named Zebra. Zebra is a
video management console that serves as a destination for both private, and
now public, video sharing. Zebra offers embedded video metrics that give
companies second-by-second tracking of video engagement that allows them to
closely monitor and analyze the behavior patterns of their online viewers.
View a 1-minute introduction video to Zebra:
http://wistia.com/pages/zebra_launch
"Adding video and Wistia to my client's landing page helped increase
conversions by over 300%," said Matt Martone of Clixlocal.net, a Newark, NJ
based search engine marketing consultant and video site designer.
The Wistia application is used by any industry that believes in
collaboration, including creative agencies, warehouse automation,
entertainment, apparel, retail, life sciences, manufacturing and others, to
sell, market and train with online video.
"For the first time small businesses have a tool they can use to track
viewership second-by-second on their own videos instantly -- something
previously the exclusive domain of only the largest of media companies,"
said Wistia CEO Christopher Savage. "We consider Zebra a big leap forward
for small businesses, giving them access to crucial data they've never been
able to measure before."
Among navigation improvements, support for High Definition, and a
simplified user interface, Zebra's key feature set includes embedded video
metrics that allow videos to be tracked on websites or blogs that are set
up outside of Wistia's own private hosted environment.
"We use Wistia to track video usage directly from our website," said Daniel
Woodward, a Zebra beta tester and Marketing Coordinator for TRS-RenTelco
and TRS-Environmental, divisions of McGrath RentCorp, a leading rental
provider of electronic and environmental test equipment based in Dallas.
"Wistia allowed us to track how long customers view our videos and to make
adjustments accordingly. Already some 600 views were analyzed by the Wistia
service within the first month, and that's without any outside promotion.
We evaluated about 30 other solutions before deciding on Wistia; it has so
far been the best choice in terms of both quality and price," added
Woodward.
Zebra End User Benefits:
-- Track exactly how people interact with your videos second-by-second,
where they fast forward, rewind or stop watching
-- Every individual's viewing session, location, organization and IP
address are captured
-- Viewing sessions are aggregated by video to determine overall video
effectiveness
-- Standardized pricing and ability to buy online with a credit card
-- Improved segmentation for managers allow them more control and easier
scaling
-- Finer grained permissions give more control over how private viewers
can access content
Wistia works individually with companies to ensure that their customers
have the optimal video experience, with the highest resolution possible
without compromising delivery speed.
Pricing & Availability
Wistia follows a software-as-a-service (SaaS) model with a monthly
subscription. Packages start at $79 per month, which include one manager,
up to 50 contacts for private viewing and 500 trackable plays. Pricing is
available at
http://wistia.com.
About Wistia, Inc.
Founded in 2006, Wistia is a provider of business video sharing, management
and collaboration tools for sales, marketing, and training applications.
Wistia offers a turn-key video management platform without IT personnel
involvement. Wistia can apply to all industries seeking to share video in
their business communications both privately and publicly. Sample customers
include A&E, Blue Marble Media, Cirque de Soleil, Cushman & Wakefield, GI
Dynamics, Gore Medical, Nestlé HealthCare Nutrition, Sonus Networks, and
Tribal DDB Worldwide.
For more information visit
http://wistia.com or contact Wistia at 430
Marrett Road, Lexington, MA 02421. Tel. 888.4WISTIA. Email:
sales@wistia.com
Contact Information: Press Contact:
Victor Cruz
MediaPR
vcruz@mediapr.net
Tel. 401.349.3369