Spectrum Picks Birst to Deliver "Fin-buzz" Real-Time Market Sentiment Analysis and Reporting

SAN FRANCISCO, CA--(Marketwire - May 12, 2009) - Birst announced today that Spectrum, a leading social media analysis company based in the UK, has launched Fin-buzz™, its new market sentiment analysis service, based on Birst's on-demand business intelligence solution. Fin-buzz allows stock traders and investor relations professionals to track the effects of media sentiment on share prices in real-time. An on-demand solution, Fin-buzz provides rapid insight into the impact of fast-changing news and opinion.

"The traditional media evaluation industry is being challenged by ever-faster news updates over the internet," said Mark Westaby, Spectrum's founder and director. "We developed Fin-buzz to analyze online media and report on market sentiment in real-time. We chose Birst to power our solution because it looks at complex data in a way that's flexible, fast, intuitive, and visually compelling."

Spectrum uses a sophisticated combination of timed searches, text-mining software, and advanced analytics to collect information regarding hundreds of companies in just minutes. Fin-buzz presents that aggregated data in easy-to-understand dashboards that highlight the most important changes in stock prices over time.

"Fin-buzz takes media evaluation to the next level, responding to customer needs for quicker, deeper access to information," said Brad Peters, CEO of Birst. "Their service is remarkable for the amount of information covered and the speed with which they do it."

Spectrum selected Birst since, as an on-demand solution, it makes Fin-buzz available to anyone at any time. Other selection criteria included the ease and speed of data uploading, the attractiveness of the dashboards, and the ability for users to explore data as needed. Fin-buzz was launched within 90 days of selecting Birst. "We don't know of any other company that can do what Birst does," said Westaby.

Spectrum will be introducing additional related services for different sectors and audiences, also based on the Birst analysis and reporting solution. One offering in development is Uni-buzz, to allow universities to track news and sentiment.

About Spectrum

Spectrum is a leading social media analysis company that helps organisations understand the buzz that they generate in the marketplace. Spectrum's real-time analysis tools and services provide critical information for proactively managing communication activities. Spectrum also offers sophisticated modelling and analysis services for measuring the effectiveness of marketing and PR campaigns.

Learn more about Spectrum at www.spectrum-analysis.com

Learn more about Fin-buzz at www.fin-buzz.com

About Birst

Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes -- from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.

Learn more at www.birst.com

Contact Information: For more information, contact: Kimberly Weber Atomic birst(at)atomicpr.com (415) 402-0230