Integrated Supply Chains: Best Practices in Managing Demand, Supply and Logistics Networks

Top Companies Lead in Supply Chain Visibility and Collaboration


BOSTON, MA--(Marketwire - May 12, 2009) - A new study, "Integrated Demand-Supply Networks: Five Steps to Gaining Visibility and Control," announced by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), finds that most companies are struggling with the complexity of their multi-tiered networks of global suppliers, customers, supply chain services providers and other intermediaries. "Our study shows that companies understand the new reality of today's business environment and are prioritizing multi-enterprise visibility and process collaboration to regain control over their extended demand and supply networks," says Viktoriya Sadlovska, research analyst who co-authored the report.

Best practices in managing integrated supply chains, revealed from the survey of 126 companies, include:

--  Ability to accurately forecast demand across multiple channels and
    tiers,
--  Supply chain agility (e.g. ability to re-route in-transit shipments),
--  Clearly defined executive sponsor or champion for supply chain
    collaboration,
--  Effective integration of trading partner data into internal processes,
--  Effective supply chain partner collaboration in sales and operations
    planning (S&OP), customer demand forecasting, inventory management and
    invoice reconciliation,
--  Ability to track supply chain costs at line-item level at all stages
    in the supply chain,
--  Standardized integration methods with suppliers/ customers/ other
    supply chain partners,
--  Supply chain visibility, integration and S&OP software technology
    deployment.
    

The most represented industries among the survey participants are: industrial manufacturing, consumer goods, pharmaceutical manufacturing, food / beverage, and retail / apparel / distribution. In the past several years, retail and consumer companies in particular have been increasingly more focused on driving supply chain efficiencies, due to the high complexity of their multi-tiered networks and evolving roles in the sector (e.g. retailers becoming brand manufacturers).

Nari Viswanathan, VP and Principal Analyst, who co-authored the report, concludes: "Supply chain complexity has gradually led companies to lose visibility and control over their network-wide supply chain operations and performance metrics. This study finds that visibility and responsiveness have become the necessary ingredients for success in today's multi-tiered supply-demand networks."

A complimentary copy of this report is made available due in part by the following underwriters: Inovis and QLogitek. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5845.

For additional access to complimentary Supply Chain Management Research, please visit http://research.aberdeen.com/index.php/-supply-chain-management

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen Group for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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www.aberdeen.com

Contact Information: Media Contact: Viktoriya Sadlovska Aberdeen Harte-Hanks Viktoriya.Sadlovska@aberdeen.com (617) 854-5239 Nari Viswanathan Aberdeen Harte-Hanks Nari.viswanathan@aberdeen.com (972) 580-0940