-- Enhanced-grade secure voice and multi-service data platforms (based on the vadOS operating system) that support a wide range of communications protocols and network topologies -- High assurance networking via IPsec-based VPN encryptors for site-to- site security and remote access -- Hardware Security Modules (HSMs) for cryptographic key management and storage -- Secure remote access to networks and applications -- including virtual environments -- via application-layer security gateways and SSL VPNs.Headquartered in Somerset, New Jersey, AEP Networks has key hub offices in the United Kingdom, Malaysia and Australia. For more information, visit www.aepnetworks.com.
AEP Networks Moves to Single Distributor Model in EMEA Countries
Streamlined Channel Strategy to Deliver Clarity, Service Efficiencies and Focus to Partners in All Regions
| Source: AEP Networks
SOMERSET, NJ--(Marketwire - May 18, 2009) - AEP Networks today announced a new
distribution model for EMEA countries that is designed to deliver numerous
benefits to partners and customers alike across all regions. The focus of
channel activities through a single distribution partner in each geography
will ensure that emphasis and focus is given to the AEP Netilla SSL VPN
product range, enabling the planned, accelerated market growth to be
achieved.
The sole distribution partner for the U.K. is Westcon Security, and Magirus
will cater for demand in the Benelux region. These partners have been
distributors for the Netilla products for many years and are closely
aligned with the AEP Networks channel. This ensures that consistency is
maintained for resellers.
"We are planning to aggressively grow the Netilla business in EMEA and AEP
was looking for distribution partners who would dedicate personnel to
selling Netilla, carry stock to meet immediate demands from resellers, have
trained engineers and have the potential and willingness to grow the
Netilla business in these adverse economic conditions," said Peter van de
Geest, Managing Director for AEP Networks. "Westcon (UK) & Magirus
(Benelux), with their long trading history with AEP, were the only ones
that could fulfil all of these criteria."
Resellers will benefit from a tiered pricing structure that will protect
partners who invest in Netilla training and focus on Netilla. Other
benefits will include deal registration and targeted usage of marketing
funds.
John Calder, Director of Enforce Technology, said, "Enforce Technology have
been a partner of both AEP Networks and Westcon for the last 6 years. The
support provided by both organizations to both us and our clients has been
excellent. The move to a sole distribution model will enable both us and
AEP to provide, and support, more of their products effectively to the
market. After all, AEP's SSL VPN product set is, in our opinion and that
of our clients, the best, most flexible and cost effective in the market
today."
Kay Bruen, CEO of Westcon Security, commented, "I am delighted that AEP
have appointed Westcon Security as sole distributor for the Netilla SSL VPN
range of appliances and load balancers in the U.K. We have successfully
sold these excellent solutions for six years and already have the majority
market share. The decision taken by AEP to give us sole rights will
encourage us to bring more focus to promoting their technology, and allow
us to reward those reseller partners who truly invest in selling and
supporting AEP's solutions."
Mike del Prado, General Manager for Magirus in the Benelux, commented, "Of
course we see this decision by AEP as a vote of confidence in our role as a
value added distributor. We will continue our drive to service our
resellers in a flexible way and support AEP in achieving further growth in
the Benelux market with the AEP Netilla portfolio."
Servie Janssen, Marketing Manager for Qi ict, added, "Magirus is an ideal
and strong partner for us. They have helped us greatly in expanding Qi
ict's market position due to their extensive access to vendors and
outstanding expertise in the IT solutions field."
The new structure is the result of a full review of the AEP Networks
channel programme. During this process existing partners were asked to
provide feedback regarding their requirements from the distributor. A sole
distribution structure, through Westcon Security (UK) and Magirus
(Benelux), garnered support from resellers.
"Our top resellers feel the decision was a tremendous re-focus by AEP
Networks," van de Geest claimed. "They also feel there's now a lack of
dilution and competition between distributors. We expect that going
through a sole distributor will help bring back more margins for our
partners."
About AEP Networks
AEP Networks offers secure communications, networking and application
access for government, enterprise and carriers. We work with systems
integrators, managed service providers and the distribution channel to
deliver integrated solutions incorporating our leading edge products: