Kenexa Earns Three Creative Excellence Awards for Employment Branding
Company Recognized for Outstanding Achievement in Recruitment Advertising and Marketing
| Source: Kenexa
WAYNE, PA--(Marketwire - May 19, 2009) - Kenexa® (NASDAQ : KNXA ), a global provider of
talent acquisition and retention solutions, was awarded three Creative
Excellence Awards for its work in Employment Branding. Creative Excellence
Awards is an awards program sponsored by Recruitment Marketplace and
established to recognize outstanding achievement in recruitment advertising
and marketing. Awards were presented at the SHRM Staffing Management
Conference & Exposition held in Las Vegas, Nev. April 28 - 30, 2009.
Kenexa placed first in "Best Self Promotion Multimedia Campaign" awarded
for its internal efforts on Kenexa's employment branding campaign that
included messaging, artwork, a new career site, a cultural video, prints,
thank you cards, signage and giveaways for employees including calendars,
t-shirts and coffee mugs.
Kenexa also placed first in "Best Temporary Employment Print Ad" awarded
for client work done on behalf of a leading direct marketer of value-priced
novelties, toys and party supplies, and a leading direct marketer of home
décor products, and "Best Radio Ad" for a placement on behalf of United
Healthcare Group, a diversified health and well-being company operating in
four segments: Health Care Services, OptumHealth, Ingenix and Prescription
Solutions and headquartered in Minnesota.
A panel of the finest creative and professional talent in marketing and
human resources judges all entries. Each judge independently scores an
entry based upon specific category criteria and an automated entry system
scores every category -- judges do not know which organization developed
the entries they are judging.
"We are honored to be recognized by Recruitment Marketplace and to accept
these awards on our clients' behalf," said Rudy Karsan, CEO, Kenexa. "These
awards are a great reflection of the clients we work with, our commitment
to the industry, and the efforts and expertise of our marketing and
employment branding team. We look forward to producing more award-winning
work for our current and future clients."
Kenexa's Employment Branding team brings a fresh, unique marketing approach
to recruitment. Kenexa's employment branding efforts are focused on using
science and technology to discover an organization's strength's weaknesses
and personality and use it to maximize recruitment and retention efforts.
The team consists of individuals with more than forty years' combined
experience in external advertising.
About Kenexa
Kenexa (NASDAQ : KNXA ) is a global leader in building the world's greatest
workforces using a combination of software, employee research science and
business process optimization. Kenexa's global solutions include applicant
tracking, onboarding, recruitment process outsourcing, employment branding,
skills and behavioral assessments, structured interviews, performance
management, multi-rater feedback surveys, employee engagement surveys and
HR Analytics. Kenexa is headquartered in Wayne, Pa. (outside Philadelphia).
Additional information about Kenexa and its global products and services
can be accessed at www.kenexa.com.