Twelve Campuses and Two Online Schools Adopt EducationDynamics' LeadWatch Live

HOBOKEN, NJ--(Marketwire - May 26, 2009) - EducationDynamics (http://www.educationdynamics.com) announced today that 12 new campuses have signed on to use its recently-introduced LeadWatch Live, a state-of-the-art inquiry management solution that allows institutions to instantaneously assess marketing campaign effectiveness. The California College San Diego campus, six campuses of CollegeAmerica and five campuses of Stevens-Henager College are the latest to adopt LeadWatch Live to maximize their return on investment on lead generation activities. In addition, the Online Division of Stevens-Henager College and Independence University have also selected the LeadWatch Live system.

"This is the first Web-based inquiry management system able to deliver transparent, real-time decision-support data -- the kind that can make or break a lead generation campaign," says Andrew Gansler, president of the Prospecting Services Division of EducationDynamics. "In the competitive world of online student prospecting, flexibility is paramount. LeadWatch Live allows schools to manage different price points at both the degree and vendor level to optimize their online recruiting efforts."

The system is Web-based which allows schools to access their data from anywhere with an Internet connection, 24 hours a day, seven days a week. This also allows all system updates and upgrades to be instantly available to schools utilizing the system. Building on a robust back-end system that filters invalid leads based upon standard and program-specific validation, LeadWatch Live provides a wide range of benefits to the 12 new campuses and two online schools, including:

1. Real-time lead aggregation -- Collect, filter and house leads from all media sources, including lead vendors, paid and organic search, and the school's own website.

2. Compatible lead delivery engine -- Post leads to any destination, including an institution's CRM system, call center, email delivery or a combination of destinations.

3. Real-time alerts -- Create custom triggers to alert administrators about important performance benchmarks.

4. Campaign optimization -- Analyze, adjust and refocus media planning and budget allocation around the highest performing sources.

In addition, LeadWatch Live enables colleges and universities to tailor data to meet campus-specific validation and reporting requirements, including:

1. Campus-specific custom form validation -- Create custom inquiry forms for each campus.

2. Campus-specific degree validation -- Set lead validation at the campus level to account for degree offerings specific to individual campuses.

3. Geography-based lead validation -- Automatically scrub leads that do not meet the pre-determined geographical proximity to the specified campus.

"In a fiercely competitive marketplace, we need to know two things: how our campaigns are performing and which media sources provide the best return on investment," notes David Meiling, director of marketing at CollegeAmerica. "LeadWatch Live gives us the immediate feedback we need to answer both of those questions and to tailor our actions accordingly."

LeadWatch Live can be licensed as a self-service package or outsourced to EducationDynamics' Media Management Services, where a team of experts actively manage the inquiry management process, including negotiating with lead providers, warehousing creative and content, maintaining ongoing budget and lead cap management, and monitoring and reporting program performance.

LeadWatch Live is just one in a long line of prospecting, enrollment and retention tools offered by EducationDynamics to help colleges and universities find, enroll and retain more students. To request a demo or to learn more about LeadWatch Live, visit http://www.educationdynamics.com/services/prospecting/ims/ or contact Howard Mandel at ims@educationdynamics.com or 201.377.3020.

About EducationDynamics

EducationDynamics, a portfolio company of Halyard Capital, is higher education's leading marketing and information services company dedicated to helping institutions find, enroll and retain more students. Its content-rich and highly visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, StudyAbroad.com and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. For more information, visit http://www.educationdynamics.com.

Contact Information: Contact: Nikki Martin 303.433.7020