ADVISORY, May 26, 2009 (GLOBE NEWSWIRE) --
WHAT: By now, most marketers agree that giving conversion credit to the last ad clicked is an inherently flawed attribution method. But what are the alternatives? And how is a marketer to decide which attribution management technology to use when each technology has its own definition of an "accurate" attribution model?
Join Adam Goldberg, Chief Innovation Officer at ClearSaleing, Inc., for an overview of the features and functionality to look for in a robust attribution management platform. Adam started Google's Inside Sales team in 2003 and was responsible for selling AdWords and other Google products and for managing and optimizing campaigns. He later started ClearSaleing and developed technology that is based on a unique methodology to best assess online advertising performance, so that marketers can properly allocate their limited ad dollars. Join us for this webinar to learn specific questions to ask of attribution management vendors and what constitutes a "good answer," as well as commonly used tactics that vendors may use to keep their attribution shortcomings under wraps.
WHEN: Thursday, June 11, 2009, 12:00 PM EDT
WHERE: Online Webcast
REGISTER: http://www.sempo.org/learning_center/webinars
ADDITIONAL INFORMATION: This is a free webinar for SEMPO members and non-members. An archived copy of the session will be listed with the past SEMPO webinars within 24 hours of the event at http://www.sempo.org/learning_center/webinars.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO's purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 40 countries, SEMPO represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Microsoft, Yahoo!, Google, Superpages.com, SMX, Search Engine Strategies, MediaPost, and Advertise.com.
The SEMPO Institute logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4993