Kenexa(R) Unveils Its New Brand and the Formula for Multiplying Business Success
Company Crystallizes the Expression of Its Unified Solutions Through Its New Brand Foundation -- i X e = s(TM)
| Source: Kenexa
WAYNE, PA--(Marketwire - June 1, 2009) - Kenexa (NASDAQ : KNXA ), a global provider of
business solutions for human resources, today unveiled its new expression
for communicating and delivering on its brand promise. The rebranding
effort puts a new focus on its unique integrated offerings that combine
employee science, technology, business process and consulting to positively
impact business performance.
The formula for business success, i X e = s™, requires two elements --
the individual and the environment. When you multiply the right individual
by the right environment, success is inevitable. The multiplication sign in
the formula for success is the secret to unlocking human potential. It is
the factor that separates Kenexa from every other company in the
marketplace. While other companies have solutions that affect the "i" or
the "e," only Kenexa can multiply them to maximize business outcomes.
The formula will be rolled out in the company's website, collateral and
other materials. Kenexa has also unveiled a modern corporate logo that
reinforces its new look and feel, and emphasizes the "X" in the formula.
The new logo is reinforced by the tag line: "HR Success Multiplied."
One of the ways the company delivers on the "X" is through Extreme Service.
Delivering on this requires the commitment to being accurate, timely,
responsive, proactive and foremost, learning mutually with customers about
how to solve business problems and improve business outcomes using
strategic HR solutions.
The new rebranding effort also underscores Kenexa's broader mission
statement of transforming the global workforce. "With the rebranding of our
company, we want to clearly communicate that the goal of Kenexa is to help
put people around the world in the right jobs, and to create work
environments that maximize their potential. By doing so, they are more
productive employees, as well as better parents, friends, partners and
neighbors," said Rudy Karsan, CEO, Kenexa.
Additional information about Kenexa and its new corporate identity can be
found online at www.kenexa.com
About Kenexa
Kenexa® provides business solutions for human resources. We help global
organizations multiply business success by identifying the best individuals
for every job and fostering optimal work environments for every
organization. For more than 20 years, Kenexa has studied human behavior and
team dynamics in the workplace, and has developed the software solutions,
business processes and expert consulting that help organizations impact
positive business outcomes through HR. Kenexa is the only company that
offers a comprehensive suite of unified products and services that support
the entire employee lifecycle from pre-hire to exit. Additional information
about Kenexa and its global products and services can be accessed at
www.kenexa.com.