ADVISORY, June 8, 2009 (GLOBE NEWSWIRE) --
WHAT: Expand Your Mind and Your Understanding of the Marketing Mix
This is "Big Picture Year" at SEMPO, and we're digging deep into how search marketing fits into the overall marketing mix -- online and offline -- on all kinds of screens.
In June, we're presenting two webinars on a really big and important topic: Attribution. We know you're talking about it and thinking about it, because we see articles like this blogpost from one of our SEMPO members, and this article from one of our featured guest speakers. The latter author, Adam Goldberg, will be presenting on behalf of our sponsor, Search Engine Strategies, in a special sponsored webinar on June 11: "Buyers Guide to Choosing the Right Attribution Management Technology."
Then, we're pleased to announce we have a special guest on June 25 from a leading web analytics consulting firm who will put it all in perspective for you. Learn how to effectively create an attribution model that fits your particular needs. And learn about Appropriate Attribution and see how its implementation may significantly enhance your search marketing efforts and return on investment from paid search.
Details for both sessions are below -- they're "can't miss" webinars!
Buyer's Guide: Choosing the Right Attribution Management Technology
Thursday, June 11th
12:00pm EDT (9:00am PDT)
Appropriate Attribution: How to Know if Last-Based Attribution Is Wasting Your Hard Earned Marketing Budget
Thursday, June 25th
12:00pm EDT (9:00am PDT)
REGISTER: http://www.sempo.org/learning_center/webinars
ADDITIONAL INFORMATION: These are free webinars for SEMPO members and non-members. An archived copy of each session will be listed with the past SEMPO Webinars within 24 hours of the event at http://www.sempo.org/learning_center/webinars.
In case you missed the recent presentation about Social Media and Search by our Emerging Technologies Committee, you can play it back here to see how social media is impacting search and vice versa.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 40 countries, SEMPO has more than 850 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Microsoft, Yahoo!, Google, Superpages.com, SMX, Search Engine Strategies, MediaPost and Advertise.com. For more information or to join the organization, please visit http://www.SEMPO.org.