Contact Information: Media contact: Mark O'Brien 860-944-9022
Technology Practice Management (TPM) Is Launched at IASA
DiMantova & Associates Introduces New Brand, New Category, New Resource
| Source: DiMantova & Associates
RICHMOND, VA--(Marketwire - June 8, 2009) - DiMantova & Associates (D&A), a provider of
IT-related consulting services to the insurance industry, has created a new
business category -- Technology Practice Management (TPM) -- to define its
service portfolio. TPM is a discipline that combines process methodologies
with true management to assure the success of technology-related projects.
TPM comprises three practice areas: system implementation, process
re-engineering, and management consulting.
"The most difficult thing we've had to do with our success is describe it,"
said Tom DiMantova, president of D&A. "The only place in which you can
actually deliver an elevator speech for consulting services is in the
freight elevator in the Empire State Building -- and then only if you're
going all the way to the top. Since we're afraid of heights, we decided to
find a better way to describe what we do. TPM is clear, concise, and
accurate. Plus, companies talk about their business practices all the
time. If they thought of their technology practices the same way, they'd
achieve better results, more consistently. We help them do just that."
To launch TPM, D&A has hired O'Brien Communications Group to manage the
brand -- and to create and conduct a marketing communication program that
comprises a new graphic mark, a new website, new collateral materials, and
a new advertising campaign.
About DiMantova & Associates
Since 1999, DiMantova & Associates, Inc. has been providing project
management, software development support, process re-engineering, and
management consulting to mid-sized businesses and Fortune 500 companies.
D&A employs seasoned professionals ranging from former senior corporate
officers (CEOs, CIOs and CFOs) to certified project managers. Along with
proven process methodologies, D&A offers objective perspectives, business
intelligence, and extensive experience. For more information, please visit
www.tpmexperts.com.
About O'Brien Communications Group
O'Brien Communications Group, LLC, is a business-to-business
brand-management and marketing communication firm. OCG offers strategic
consultation and planning services. OCG creates, packages, distributes,
and measures the effectiveness of brands, messages, and marketing
communication programs. OCG stands behind its work. For more information
on OCG and its subsidiary companies, please visit www.obriencg.com,
www.bluefuseweb.com, and www.showtlc.com.