ClairMail Sees Record 700 Percent Year-Over-Year Increase in Monthly Mobile Banking Transactions

NOVATO, CA--(Marketwire - July 30, 2009) - ClairMail, Inc., the leader in proactive mobile banking and payment solutions, today announced that its core product, The ClairMail Solution, has experienced over a 700 percent year-over-year increase in monthly mobile banking transactions. ClairMail's success continues to outpace the mobile banking industry, which experienced a six-fold usage increase in 2008, according to recent published reports.

The ClairMail Solution processes millions of transactions per month for ClairMail customers across retail banks, credit unions and card service companies and has experienced accelerating growth over the past year.

"The significant growth in the number of mobile transactions processed by the ClairMail platform demonstrates the strong demand for our proactive mobile banking solution with easy-to-use alerts, industry leading mobile web and mobile client capabilities," said Joe Salesky, Chairman and Chief Strategy Officer of ClairMail. "Not only are we outpacing the industry, but as our customers enhance their current mobile services and move to the latest version of ClairMail, we can expect an even bigger spike. Moreover, as we introduce new functionality in the future, we anticipate that consumer usage will continue to rise dramatically."

"Mobile banking adoption is accelerating across the industry, and our customers are experiencing adoption rates that are significantly higher than the market average," said Pete Daffern, CEO of ClairMail. "While many financial institutions are focused on simply implementing a mobile banking solution to provide a new route to online banking, ClairMail's customers see mobile as a new proactive channel to engage consumers whether or not they bank online. The use of proactive alerts and device-optimized mobile Web capabilities are key drivers to adoption, which allow consumers to realize a new level of value from mobile banking services."

2008 research from financial services research and consulting firm Javelin Strategy & Research suggests that an opportunity to drive adoption of mobile banking exists with consumers not currently enrolled in online banking.

"Financial institutions have yet to fully tap into their customer base to maximize mobile banking adoption," said Mark Schwanhausser, research analyst for Javelin. "Up until today, most banks have relied on their Internet banking customers to help drive adoption, but they also need to explore additional customer channels to help grow their mobile efforts."

About ClairMail

ClairMail is the leading provider of proactive mobile solutions for banking, payment and card services, driving new levels of customer trust and loyalty, facilitating cross-sell and enabling near term, measurable cost savings. Financial institutions of all sizes can now take command of customer interactions through the use of actionable alerts, workflows and personalized touch across multiple mobile channels, all via a single integrated platform. ClairMail maximizes mobile adoption, leverage and ROI through its unified, simple approach to mobile banking -- regardless of the mix of mobile devices, carriers or back-end financial systems. Founded in 2004, ClairMail is headquartered in Novato, Calif. For more information call (415) 884-7270 or visit www.clairmail.com.

Contact Information: For media inquiries, please contact: LaunchSquad Gavin Skillman or Peter Evers Clairmail@launchsquad.com (212) 564-3665 or (415) 625-8555