WOBURN, Mass., July 30, 2009 (GLOBE NEWSWIRE) -- Integrating analytics with your content management system (CMS) can help you manage your website better and faster, reduce IT labor costs, and help drive more persuasive content to users for improved website ROI.
That's the claim of Brett Zucker, Chief Technology Officer at Bridgeline Software (http://www.bridgelinesw.com/home) (Nasdaq:BLSW) and author of a new special report, "10 Ways Integrated Analytics and Web CMS Can Help Improve Your Website's Performance and ROI."
"With traditional stand-alone analytics packages, there is a lag time between when the metrics are measured and when the analytics reports are read and acted upon," says Zucker. "Integrating analytics with the CMS eliminates this lag, compressing cycle time and allowing website improvements to be made and implemented almost in real time."
With integrated analytics, communication automatically takes place between the analytics package and other applications such as content management. Many of the benefits of integrating analytics with CMS are the direct result of this automation, including:
-- Helps drive persuasive content - persuasive, relevant, targeted
content can be delivered in real-time to site visitors
according to dynamic user profiles created automatically based
on their site activity and page views.
-- Eliminates the "action chasm" - native integration of analytics
and the CMS can dramatically shorten the lag time between the
analytics package measuring web metrics and the web master and
page authors making changes to improve page performance.
-- Improves data accuracy - automation of page tag creation and
placement eliminates human error. When page tags are written
and inserted manually by programmers, the accuracy of external
analytics packages can be off by as much as 10 percent.
"By integrating analytics with web content management, you can quickly and efficiently make metrics-driven changes to your website," says Zucker. "Because these content revisions are based on accurate reporting of actual user behavior and actions, they can significantly improve website performance and ROI."
To download a free copy of Bridgeline's new special report, "10 Ways Integrated Analytics and Web CMS Can Help Improve Your Website's Performance and ROI," visit: http://www.bridgelinesw.com/resource_center/Analytics_Benefits?source=pressrelease. Or, call Bridgeline at 800-603-9936 or write to: Bridgeline Software, 10 Sixth Road, Woburn, MA 01801.
About Bridgeline Software
Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities -- enabling business users to swiftly enhance and optimize the value of their web properties.
Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.
Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit www.bridgelinesw.com.
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