Cora orders more Pricer ESL systems

Cora orders more Pricer ESL systems

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 11:00 hrs CET on
Friday September 4th, 2009.


Pricer, the world's leading Electronic Shelf Label company, has won the next ESL
implementation phase for Cora hypermarkets. Cora is one of the largest food
retailers in France. Pricer will ensure system integration, implementation, and
support services. 

Following a successful hypermarket ESL pilot with Pricer at Cora Soissons in
2007 and three consecutive hypermarket installations in 2008 in France and
Luxemburg, Cora has placed a further order for seven hypermarkets to deploy the
Pricer ESL solution using a mix of both segment-based and graphic ESL. These
orders take place in the context of a frame agreement signed in 2007, confirming
their selection of Pricer as their ESL supplier. 

“Pricer is truly pleased that Cora has chosen to extend their ESL
implementation,” says Charles Jackson, CEO at Pricer. “Now, more than ever,
retailers must look to optimize their pricing reactivity, and these needs are
ideally answered by our flexible and scalable technology.”

Mr. Jackson adds, “The fact that Cora is advancing by steps with their ESL
project is truly a testimony of the importance tier 1 retailers give to ESL
supplier selection. Cora had spent considerable efforts piloting previously
another ESL technology and therefore had developed a strong sense of overall
system requirements. This contract clearly confirms our position as the supplier
of choice for the majority of French integrated retailers."

“Cora's decision was based on Pricer's communication speed and system
bi-directionality, our versatility with new display technologies and overall
system scalability,” says Philippe Goas, Area Sales Manager Middle Europe at
Pricer. “More basically, it came down to choosing the tool which would most
effectively support customer service, store operations and store merchandising.”

About Cora
Cora is a retail group based in Belgium which owns several supermarket and
hypermarket chains internationally. Formed in 1974, the corporation's brands
include Match, Profi, Albinuta, Truffaut, Ecomax, Animalis, Sovena and Houra, as
well as Cora-branded hypermarkets. Cora counts 59 Hypermarkets with over 550 000
m² of floor area in France. www.cora.fr

For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has close to 4,800 installations in more than 30
countries with approximately 60 percent market share. Customers include many of
the world's top retailers and some of the foremost retail chains in Europe,
Japan and the USA. Pricer, in co-operation with qualified partners, offers a
totally integrated solution together with supplementary products, applications
and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ)					
Bergkällavägen 20-22
SE-192 79 Sollentuna
Sweden

Website: www.pricer.com  
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993