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Bittersweet Cafe Chocolatier Seneca Klassen to Host Tasty and Informative Chocolate Clubs at Danville, Oakland and San Francisco Stores
Chocolate Clubs Are Forming Now, Are Open to the Public, Will Meet Once per Quarter, to Teach the 'Art' and Nuance of Chocolate Tasting
| Source: Bittersweet Cafe
SAN FRANCISCO, CA--(Marketwire - October 5, 2009) - Seneca Klassen, chocolatier for the Bay
Area's three renowned Bittersweet Cafes, will host once per quarter
chocolate tastings through newly formed Chocolate Clubs. Each of the three
Bay Area Bittersweet Cafes will have its own club.
The Rockridge Chocolate Club will kick off on October 22, the Danville
store's first meeting will be November 19 and the San Francisco Club will
enjoy its initial meeting on December 17.
Forming now, the Chocolate Clubs at each store will be limited to 18
regular members plus seven open spaces reserved for on-the-spot sign-ups
for each meeting. Annual memberships cost $20 which includes four
chocolate tasting meetings (one per quarter) and a ten percent off discount
card for Bittersweet purchases. Individual meetings will cost $5. The
first Chocolate Club meeting at each store will cost $5 so people may
attend and see what's in store before making a full year's commitment.
"Focused chocolate tasting is a great experience and offers a new way to
really appreciate the amazing palate you find in chocolate," explains
Klassen. "Like any other fermented varietal food, chocolate is affected by
factors ranging from genetics to soil, climate and microbiology. We look
forward to exploring this territory with our in-store chocolate clubs."
"The initial club meetings will introduce members to the various aspects of
chocolate tasting so people will have an opportunity to see what the
concept is all about, and the chocolate club membership might be a great
gift for your favorite chocoholic," says Bittersweet co-founder, Penny
Finnie.
Klassen will guide members through the chocolate tastings at each store.
He is the creator of Bittersweet Origins chocolate and makes the
"bean-to-bar" chocolate in 50-pound micro-batches, making each bar unique.
He uses cacao beans from the Dominican Republic, Bali and Venezuela for his
Bittersweet Origins chocolates and roasts and prepares the beans in
Bittersweet's Berkeley production facility. Klassen spent this summer in
Oahu, planting a 15-acre 7000-tree cacao plantation.
Sign-ups for each Chocolate Club are available at each Bittersweet
location.
About Bittersweet Cafe
Bittersweet Origins is a manufacturing and retailing company which creates
craft chocolate and coffee in handmade, micro batches to engage the senses
and the mind. Bittersweet Cafe retail stores' ambience and furnishings
reflect the one-of-a-kind nature of its chocolate bars, chocolate drinks
and coffees. The warm and welcoming spaces furnished with unique tables,
benches, carts and artwork from local craftspeople and artists create a
gathering place for the community to savor locally made chocolate
delicacies, coffee and tea. The Bittersweet Cafes are located in San
Francisco on Fillmore Street, College Avenue in Oakland and the Rose Garden
Shopping Center in Danville. For more information, visit
www.bittersweetcafe.com or call 510-705-1860.