AUSTIN, TX--(Marketwire - October 26, 2009) - FIRST ROI, an online marketing firm exclusively focused on supporting community financial institutions, announced today that it has received overwhelming response to its online account opening system, INMO, which is the first online account opening system specifically designed for community banks and credit unions. In only six months since the launch of INMO, FIRST ROI has secured more than 275 contracts making INMO the fastest selling online account opening system serving the community financial institution marketplace.

"In line with our mission of helping community financial institutions win the war against the megabanks, we set out to create the industry's highest funding online account opening system specifically designed for the unique needs of community banks and credit unions," said John Waupsh, CEO of FIRST ROI. "We must have struck a chord as INMO has secured nearly the same number of clients in six months as the self-proclaimed number one provider, Andera, has acquired in 8 years."

Powered by MeridianLink, a leading provider of enterprise business solutions for the financial services industry, INMO combines FIRST ROI's user interface proficiency and lead management capabilities with MeridianLink's robust infrastructure and expertise in the ID verification, authentication, and applicant-screening integration. Together, the organizations have developed a robust, quick-to-launch online account opening system for retail DDA, CD, and/or savings account applications that increases the number of successful applications, improves funding rates, and drives efficient back-office workflow.

In addition to secure account opening services, INMO incorporates several unique account acquisition features, including:

--  Sophisticated Flash-Based, Lead-Management Console with Best Practices
    Guidance increasing back-office efficiencies and boosting account funding
--  World-Class Analytics, the industry's most robust online marketing
--  Best Practices Design guided by FIRST ROI's client network of hundreds
    of community financial institutions

"On the surface, most institutions think about online account opening as a technology concern. But successful online account opening is a marketing solution," concluded Waupsh. "INMO integrates a turnkey, online marketing system with a powerful lead management engine to increase applications, improve conversions, and drive efficient back-office workflow, making it the highest-funding online account opening system around."

FIRST ROI is expected to contract with a total of 350 community financial institutions for INMO by year-end. For more information on INMO, visit


FIRST ROI is a full-service marketing firm exclusively focused on helping community financial institutions win the war against the mega banks and direct banks by providing online and offline marketing strategy and execution. Serving more than 550 community financial institutions, FIRST ROI is best known for its FIRSTBranch and CheckingFinder offerings that fortify community financial institutions with everything necessary to profitably acquire online accounts from e-commerce driven website development and comprehensive online marketing programs to an advanced lead management system. FIRST ROI is a partner of BancVue, the leading provider of innovative software, marketing, and consulting solutions to community financial institutions nationwide. For more information on FIRST ROI, visit