EducationDynamics and TARGUSinfo Make Real-Time Lead Verification and Scoring a Reality for Colleges and Universities
Leading Higher Education Marketer Integrates On-Demand Insight(SM) Into LeadWatchLive(TM) to Ensure Postsecondary Institutions Receive Leads With the Highest Propensity for Conversion
| Source: EducationDynamics
HOBOKEN, NJ--(Marketwire - November 17, 2009) - A new agreement will help higher education
marketers better optimize their student prospecting budgets through the
delivery of leads with the highest propensity for conversion. Today,
EducationDynamics (http://www.educationdynamics.com), higher education's
leading marketing provider, and TARGUSinfo, the leading provider of
On-Demand Insight(SM) about prospects and customers, announced an agreement
to integrate TARGUSinfo's on-demand lead verification and lead scoring
services into EducationDynamics' proprietary lead management system,
LeadWatchLive™.
"This powerful integration will provide post-secondary marketers
unprecedented versatility and control over the performance of their online
marketing campaigns," says Andrew Gansler, president of EducationDynamics'
Prospecting Services Division. "Our relationship with TARGUSinfo allows
schools to effectively verify and prioritize high-value leads at the moment
a prospect reaches out, greatly increasing a school's chances for
conversion."
Designed in collaboration with and specifically for colleges and
universities, LeadWatchLive is
a state-of-the-art inquiry management system designed to help institutions
accurately monitor and manage all aspects of their marketing campaigns,
including the quality and performance of multiple lead vendors and the
performance of leads from generation through enrollment. The integration of
TARGUSinfo's On-Demand Insight into LeadWatchLive provides added program
functionality, allowing higher education marketers to:
1. Verify leads in real time, allowing administrators to prioritize
and/or route leads according to the "contactability" of leads.
2. Screen leads for incorrect or erroneous data in real time to prevent
the follow-up queue from reaching capacity -- saving time and resources.
3. Prioritize and deliver leads to the best-equipped agents by
determining which prospects are most likely to convert.
4. Personalize phone scripts and prospect communications using dynamic
content to highly engage prospects and compel them to take the next step.
5. Measure vendors' lead quality to get the best value from a lead
generation budget.
6. Identify ideal customer segments to tailor marketing messages and
offers to, and reach them by using the most compelling media channels.
"EducationDynamics is strongly positioned to help educational institutions
verify and score student prospects in real-time to drive higher conversion
and increased marketing ROI," said David Wengel, general manager,
TARGUSinfo. "We are proud to work alongside EducationDynamics in providing
a transparent and valuable role in driving the highest quality of leads
possible."
LeadWatchLive can be licensed as a self-service package or outsourced to
EducationDynamics' Media Management
Services, where a team of experts actively manage the inquiry
management process, including negotiating with lead providers, warehousing
creative and content, coordinating monthly insertion orders to vendors,
maintaining ongoing budget and lead cap management, and monitoring and
reporting program performance.
LeadWatchLive is just one in a long line of prospecting, enrollment and
retention tools offered by EducationDynamics to help colleges and
universities find, enroll and retain more students. To learn how
LeadWatchLive can help manage and optimize lead generation efforts or to
request a demo, visit http://www.leadwatchlive.com, or contact Howard
Mandel at info@leadwatchlive.com or at 1.888.567.2008.
About EducationDynamics
EducationDynamics, a portfolio company of Halyard Capital, is higher
education's leading marketing services company dedicated to helping
institutions find, enroll and retain students. Its content-rich and highly
visible education websites, including EarnMyDegree.com, eLearners.com,
GradSchools.com, StudyAbroad.com, and its more than 50 special interest
microsites, make EducationDynamics the premier provider of qualified
prospective students for colleges and universities. In addition, the
company offers a full suite of Web-delivered services proven to drive
enrollment growth and reduce student attrition. Through its Market Research
and Advisory Services division, the company brings a decade of proprietary
research, unparalleled market and student intelligence, and best practice
insights to its clients. For more information, visit
http://www.educationdynamics.com.
About TARGUSinfo
TARGUSinfo, the leading provider of On-Demand Insight(SM), provides unique
identification, verification, scoring and location solutions that enable
communication service providers, retailers, call-center operators,
Web-based marketers and others to dramatically increase the quality of
their services and the effectiveness of their marketing. A privately held
company, TARGUSinfo is headquartered in Vienna, Va. For more information,
visit http://www.targusinfo.com/.