The 2009 Asset Performance Management Research

Risk Management Is Going to Be a Key Strategy for CFOs and Maintenance Managers to Maximize Return-on-Assets (RoA) in a Reduced Budget Environment

BOSTON, MA--(Marketwire - December 8, 2009) - The third annual research report, "Asset Performance Management: Aligning the goals of CFOs and Maintenance Managers," by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), has correlated specific business capabilities and technology enablers to higher operational performance. For the purposes of this study, Aberdeen has evaluated and classified manufacturers based on three key performance indicators (KPI). Top performers are defined as the top 20% of performers and results show that leading companies are performing at the following levels:

--  88% Overall Equipment Effectiveness (OEE); 75% for Laggards
--  2% unscheduled asset downtime; 18% for Laggards
--  25% Return on Assets (RoA) versus plan; -10% for Laggards

"The results indicated that CFOs of leading companies are more than 60% as likely as others to have goals around risk management in the next year," says Mehul Shah, Research Analyst. "Top performing companies are effectively implementing an APM strategy by fostering a culture of collaboration across functional groups, implementing a risk management framework, creating real-time visibility into the asset base and establishing advanced asset management capabilities."

A complimentary copy of this report is made available due in part by the following underwriters: Silcar, Infor Global, Meridium and Ivara. To obtain a complimentary copy of the report, visit:

Visit for additional access to complimentary Manufacturing Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Contact Information: Media Contact: Mehul Shah Aberdeen Harte-Hanks (617) 854-5212