Zavers and DIDMO Give Advertisers and Retailers the Gift of a Comprehensive Incentive Solution, Complete With a Mobile Application

Frost & Sullivan Award Recipients Announce Marketing Agreement to Deploy Measurable Incentive Programs That Drive Sales

KANSAS CITY, KS and STOCKHOLM, SWEDEN--(Marketwire - December 16, 2009) - Zave Networks, a leading digital incentive and information management company, and DIDMO, winner of Sweden's prestigious Gold Mobile Award for Best Mobile Business Solution, today announced a marketing agreement that will allow advertisers to quickly deploy mobile applications and measurable offers that drive results. The solution, which combines DIDMO's Magmito tool for the creation of custom mobile applications and Zave Networks' Zavers incentive platform, is perfectly timed to address the staggering growth of the mobile advertising and digital coupon markets.

"This combined offering enhances advertisers' and retailers' ability to target the new generation of shoppers who are increasingly looking for information and incentives via mobile," said Anita Newton, chief marketing officer, Zavers. "By leveraging DIDMO's Magmito mobile content creation tool, Zavers can provide a new way for consumers to engage with the brands they trust while saving money, time and trees in the process."

Zavers' innovative promotions platform enables retailers and advertisers to instantly measure the effectiveness of their marketing efforts, including which digital promotions actually lead to a sale in a physical store. This innovation digitally closes the loop by measuring an offer from the time it is created by the advertiser to the moment it is downloaded by the consumer to the actual retail sale. With Zavers, retailers can enhance their customer loyalty programs without having to purchase new point-of-sale hardware or develop software, and consumers can save money without having to clip or remember to carry paper coupons.

DIDMO's Magmito is the mobile industry's first user-generated mobile content creation tool that allows anyone to create, publish and share content for virtually any mobile device. With Magmito's easy-to-use templates, customized content can easily be created and viewed as an application or within a mobile browser distributed to any mobile phone. The revolutionary service also includes the ability to implement polls, quizzes and forms, allowing consumer brands the ability to solicit feedback from customers.

"Zavers provides a powerful link for DIDMO into the incentive and content distribution mobile marketing space," said Angelo Biasi, vice president of business development, DIDMO. "Together, we can now deliver a complete solution that offers the easiest, fastest way for advertisers and retailers to deploy totally inclusive mobile applications and incorporate offers to drive consumer purchases and track key data points."

The combination of Zavers' promotions platform and Magmito's ability to reach all mobile phones, regardless of make or model, creates a compelling solution for North American retailers and advertisers seeking to reach consumers on their mobile devices. The joint solution will be introduced to existing and prospective clients as early as January 2010.

How it works:

--  An advertiser or retailer develops an application using the Magmito
    tool, which allows them to easily include data important to consumers such
    as product information, store locations, hours, maps, and customer surveys.
--  The retailer adds an existing manufacturer-sponsored offer for a
    product sold at their store or a new store-specific offer.
--  Next, the application is distributed to consumers and is accessible on
    virtually all mobile phones. The consumer clicks on the coupon from the
    mobile application to save it to their free Zavers account.
--  At the register of the participating retail store, consumers simply
    swipe their loyalty card or provide their mobile phone number to
    automatically receive the discount.
--  Zavers instantly captures and reports the redemption data to the
    retailer and product manufacturer, allowing them to understand the
    effectiveness of their promotion and optimize their marketing investment.

About Zavers

Zavers, founded in 2006, is privately funded and based in Kansas City, Kansas. The company's mission is to transform the experience of developing, using and measuring promotions for the manufacturers who create them, the retailers where they are redeemed, the consumers who use them and for partners who want to expand the use of promotions beyond the limitations of traditional delivery vehicles. Zavers has built a flexible and extensible promotions platform that can be used by manufacturers and retailers in any retail category to cost efficiently deliver promotions and engage consumers in their digital lifestyle. The company was the 2009 recipient of Frost & Sullivan's Best Practices Award for Mobile Advertising. For more information on the company, please visit


Based in Stockholm, Sweden, DIDMO AB is an award-winning mobile solutions provider that offers an end-to-end solution for cross-compatible mobile content creation and distribution. The company was founded in 2006 as a mobile gaming service offering free games from publishers subsidized by unobtrusive advertising. With the launch of the world's first user-generated mobile content creation service, Magmito in April 2009, the company evolved into the burgeoning mobile application software space. Its award-winning toolset empowers anyone from individuals to business and agencies to create and share mobile content, delivered directly to virtually any phone on the market. Recipient of Frost & Sullivan's 2009 Mobility Award for Enabling Technology, DIDMO also won Sweden's Gold Mobile Award for, "This Year's Mobile Business Solution."

Contact Information: Zavers Contact: Lonnetta Ragland 816-512-2348 (office) Mobile: 504-782-7389 DIDMO Contact: Jennifer Iannuzzi +46 8 5511 2222 (office) Mobile: +46 7 6645 3776