TORONTO, Jan. 5, 2010 (GLOBE NEWSWIRE) -- Element 21 Golf Company (OTCBB:ETGF), the leader in applications of high tech materials in sports industry including advanced Scandium Alloy golf products and biofiber fishing equipment, announced today that it has launched a $250,000 TV advertising campaign on DISH beginning January 4, 2010 and running until March 29, 2010. One thousand (1000) placements will air on: Fox Sports Pittsburgh, Sportsnet NY, FS Midwest, FS North, FS Ohio, FS West, FS Southwest, Madison Square Garden. The focus of the advertising campaign is to substantially increase sales in the geographic areas of USA where Element 21 products are just beginning to penetrate the market.
"To support our North American retailers which include Big Box stores -- Bass Pro, Cabelas, Academy, West Marine, Sportsman's Warehouse, Gander Mountain and Distributors -- Big Rock, Farris Brothers, Pitman Creek, Patches, Bishop, Hicks and Sports Supply, Element 21, is launching TV advertising campaign. The Campaign is targeted to regions where Element 21 is seeking to expand its consumer awareness of the significant benefits of advanced technologies in the Carrot Stix fishing rods," said Dr. N. Hearn, President and CEO of Element 21.
About Element 21
Element 21 is the leader in applications of high tech materials in sports industry including advanced Scandium Alloy golf products and biofiber fishing equipment Element 21's premier products are golf clubs (www.e21golf.com) and fishing poles made out of Scandium and biofiber materials, which are lighter and stronger than Titanium, Graphite and Steel. Element 21's golf clubs have been used by renowned golf pros, such as the winner of the FedEx Cup in 2008.
Element 21 has developed award winning fishing products (www.e21fishing.com). Element 21's Carrot Stix(TM) represents the latest in cutting-edge technology, using a newly developed proprietary method of integrating nano level cellulose bio-fibers into the rod. The fishing products recently were recognized as the "BEST OF SHOW" in the 2007 and 2008 ICAST shows, the world's largest sports fishing show.
Forward-Looking Statements
Certain statements in this press release may constitute "forward looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.