DETROIT, Feb. 15, 2010 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR) today introduced Compuware Changepoint for Technology Companies, a Changepoint offering that addresses the specific needs of technology companies such as software and hardware vendors. This new market focus expands on Changepoint's award-wining project portfolio management (PPM) and professional services automation (PSA) capabilities and focuses on technology firms who depend on professional services to drive customer satisfaction and advance license sales.
"The technology industry is poised to lead the economic recovery, and professional services are a critical enabler for revenue growth and customer satisfaction," said Bob Paul, Compuware President and COO. "Changepoint is squarely positioned to help technology companies by providing a vital link between executive decision-making, product planning and development through to services delivery."
Changepoint for Technology Companies provides executives with critical "big-picture" visibility to make informed and better business decisions. In addition, the Changepoint solution offers automated and unified management control and visibility across critical product and delivery functions in a technology company, including: product management, product development/R&D, support and maintenance and professional services. Changepoint's marriage of PPM and PSA capabilities helps technology companies improve product planning and maintenance processes, ensure reliable release delivery and flawlessly execute on service engagements.
Changepoint customers such as MEDecision, Innovapost and StreamServe -- along with recent customer wins such as Integware -- validate the importance of professional services automation and the market need for a single, integrated solution to manage product planning, development and services.
"Among PPM practitioners, there is a rising need for solutions that span the needs of IT, product development and services," said Matt Light, Vice President, Gartner Research. "PPM solutions that can support each of these distinct functions with tailored dashboards and metrics will provide a degree of visibility and insight previously unavailable to technology companies."
Technology companies have become increasingly reliant on professional services to pave a path to revenue growth and profitability. According to the Technology Services Industry Association, technology services is the fastest growing segment in the technology industry, with global revenues of more than $300 billion and a growth rate exceeding that of software or hardware.
Changepoint's rich PSA heritage positions it uniquely to serve the needs of technology companies' professional services divisions, allowing services teams to drive successful implementations while ensuring high service margins. With this new solution, Changepoint adds additional PPM capabilities to enable product management and R&D to better define, plan and execute on product strategy. Finally, the Compuware solution enables technology companies to take full advantage of services field expertise and customer knowledge to better define, plan and execute on product strategy.
"Product-centric technology companies in our existing customer base demonstrate that Changepoint's PPM and PSA capabilities -- harmonized within a single solution -- are perfectly suited to address their challenges," said Lori Ellsworth, Vice President, Compuware Changepoint. "With this one solution, our customers can more effectively plan product direction, control release schedules and enable flawless service execution."
Compuware Changepoint is a whole product solution that maximizes professional services profitability while maintaining a focus on effective product decisions and delivery. It enables technology companies who drive services growth with strong margins to maintain bottom-line revenues, while also helping them deliver a competitive product and service mix for high ROI. Changepoint, unlike many point-product approaches, provides total operational visibility to increase resource utilization and improve services margins while also enabling effective product delivery.
Compuware Corporation
Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware solutions optimize application performance across the Enterprise and the Internet for leading organizations around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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