MTG INCREASES SHAREHOLDING IN UKRAINIAN SATELLITE PAY-TV PLATFORM

MTG INCREASES SHAREHOLDING IN UKRAINIAN SATELLITE PAY-TV PLATFORM

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced it has signed an agreement to
acquire a further 35% of Viastrong Holding AB (‘Viastrong') from Strong Media
Group Ltd. (‘Strong Media') for an undisclosed consideration in cash. MTG
currently owns 50% of Viastrong which, through Vision TV LCC, operates the
Viasat Ukraine DTH satellite pay-TV platform. The transaction is subject to
approval by the relevant regulatory authorities, and is expected to close during
the second quarter of 2010. 

MTG signed a joint venture partnership agreement with Strong Media Group in
September 2007 and launched Viasat Ukraine in April 2008 as the first licensed
digital premium DTH satellite operator in Ukraine. Viasat Ukraine offers pay-TV
packages of a wide range of Ukrainian, Russian and international third party
channels, as well as six of Viasat's own-branded thematic channels - TV1000
East, TV1000 Russian Kino, TV1000 Action East, Viasat Sport East, Viasat History
and Viasat Explorer. MTG has to date reported its proportional 50% share in the
sales and costs of the Viasat Ukraine business and will, subject to closing,
fully consolidate the operating results for Viasat Ukraine in the ‘Pay-TV
Emerging Markets' business segment of the Viasat Broadcasting business area.

Viasat Broadcasting provides DTH satellite pay-TV services in nine countries -
Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, Ukraine and
Russia. The nine platforms have over one million subscribers. Viasat's Baltic
and Ukrainian DTH satellite pay-TV platforms had 216,000 premium subscribers at
the end of 2009 following the addition of 9,000 net new premium subscribers
during the fourth quarter. Viasat also wholesales its 11 own-branded thematic
channels through third party distribution networks in 25 countries across
Central and Eastern Europe and in the United States, and had attracted over 40
million subscriptions to its channels by the end of 2009. MTG's Emerging Market
Pay-TV businesses reported 33% year on year sales growth in 2009 with a 19%
operating margin.

Hans-Holger Albrecht, President and CEO of MTG, commented: “Viasat Ukraine has
made a promising start and is continuing to grow its premium subscriber base in
the second most populated market in the region. The demand for our range of high
quality local and international TV entertainment is clear, and we are committed
to continuing to invest in the development of the platform in what is one of
Europe's most exciting pay-TV markets. Our successful partnership with Strong
Media remains a key element in our plans to unlock and capitalise on the
potential of this market, whilst the increase in shareholding further raises the
upside for the Group from the ongoing investments that we are making. Coming hot
on the heels of our acquisition of a 50% interest in the Raduga TV national
satellite platform in Russia, the investment in the Ukrainian business again
demonstrates our interest in emerging market pay-TV businesses.” 

***

For further information, please visit www.mtg.se or contact:

Hans Holger Albrecht, Chief Executive Officer
Tel:	+46 (0) 8 562 000 50
 
Investor & Analyst Enquiries:
Matthew Hooper/ Oscar Hyleen
Tel:	+44 (0) 7768 440 414 / +46 (0) 707 620 024
Email:	investor.relations@mtg.se 
                                                                                
   
Media Enquiries:
Bert Willborg		
Tel:	+44 (0) 791 2280 850
Email:   bert.willborg@mtg.se   	




Modern Times Group is a leading international entertainment broadcasting group
with the largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the leading free-TV and pay-TV operator in Scandinavia and the
Baltics, and has broadcasting operations in Bulgaria, Czech Republic, Hungary,
Slovenia, Russia, Ukraine and Ghana. Viasat's free-TV and pay-TV channels and
pay-TV platforms attract a total of 125 million viewers in 30 countries. MTG is
also the major shareholder in Russia's largest independent television
broadcaster (CTC Media - Nasdaq: CTCM), and the number one commercial radio
operator and internet retailer of entertainment products in the Nordic region.

Modern Times Group MTG AB class A and B shares are listed on Nasdaq OMX
Stockholm's Large Cap market (‘MTGA' and ‘MTGB'). 

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Markets Act. This information was
released for publication at 08.00 CET on 22 February 2010.