Survey Finds 67% of Organizations Have Tried to Establish Prevention-Based Culture of Health; Only 7% Report Being Very Successful

Virgin HealthMiles and Business Finance Magazine Host Webinar to Help CFOs Understand and Control Healthcare Costs

Framingham, Massachusetts, UNITED STATES

BOSTON, MA--(Marketwire - February 23, 2010) -  Virgin HealthMiles, a leading provider of employee health and productivity programs that reward individuals for getting healthy, today announced it will sponsor a free webinar in conjunction with Business Finance Magazine. The webinar will offer CFOs exclusive insight into a recent survey conducted by Business Finance about trends and best practices in reshaping corporate health cost management.

The webinar, "A CFO's Guide to Competitive Healthcare," will be held Tuesday, February 23, 2010, at 2:00 p.m.-3:00 p.m. ET.

Virgin HealthMiles president Sean Forbes will be joined by Kathryn A. Stein, managing director at PricewaterhouseCoopers, on an expert panel discussion hosted by Business Finance Editor-in-Chief Jack Sweeney. Results from the survey show that while 77 percent of respondents have been somewhat successful in establishing a culture of prevention-based health promotion, only seven percent have been very successful. Nearly two-thirds of survey respondents indicate an inability to broadly engage employees as their biggest obstacle. Forbes will discuss how Virgin HealthMiles' Pay-for-Prevention™ approach delivers high employee engagement levels and measureable health outcomes. Other survey findings will be discussed during the webinar.

With healthcare costs out-pacing many other business expenses, CFOs and finance departments are becoming increasingly concerned about what their companies are giving up in order to pay for employee healthcare, and what that opportunity cost means for their companies' competitiveness.

In this webinar, CFOs and finance executives will discover:

  • Major trends shaping healthcare cost management for 2010 and beyond
  • What role finance plays in managing and monitoring healthcare costs
  • How a culture of prevention can align the interests of a company and its employees to lower healthcare costs
  • Issues shaping healthcare cost management for the coming year, including perceptions around healthcare reform and insurance

To register for the live webinar, please visit:

Attendees will receive a complimentary report featuring the full survey results following the webinar. A free recording of the webinar will be available on the Virgin HealthMiles Web site and can be requested at

About Virgin HealthMiles
Virgin HealthMiles provides employee health programs that pay people to get active. The company's Pay-for-Prevention™ approach, based on physical activity and healthy lifestyle change, attracts an average of 40 percent of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. The program is offered by employers, government entities, and insurers. Over 120 industry leaders representing more than 500,000 employees across the U.S., including American Diabetes Association, Commonwealth of Kentucky, Hospital Corporation of America-Shared Services, Shands Jacksonville Medical Center, and SunGard, have selected Virgin HealthMiles' award-winning program for their employees. The company is a member of Sir Richard Branson's Virgin Group. For more information, visit

Contact Information:

Daisy Wall
Tier One Partners