FloraHolland Selects Omni-ID and Mieloo & Alexander for Complete RFID Solution

Leading Floricultural Auctioneer Looks to Omni-ID Max Tag for Tracking Trolleys Throughout Supply Chain

FOSTER CITY, CA--(Marketwire - March 15, 2010) -

News Facts:

  • Omni-ID, the leading supplier of high-performance passive UHF RFID tags, was selected by horticulture and flower industry auctioneer FloraHolland to tag and track trolleys that transport flowers and plants throughout the supply chain. Omni-ID partner Mieloo & Alexander, business integrators specializing in RFID-enabled process improvement, was instrumental in developing a complete UHF RFID solution to meet FloraHolland's requirements.

  • In 2008, FloraHolland merged with VBA to create a single flower-auction organization with six auction centers, a nationally operating intermediary organization and a transit department. The merge created a need to integrate resources, including the call for a redesign of 270,000 auction trolleys used for logistical processes throughout the entire supply chain. As part of the redesign, over the next two and a half years, every auction trolley will be tagged with an Omni-ID passive UHF RFID tag.

  • FloraHolland looked to Omni-ID for reliable UHF RFID technology to tag and identify the auction trolleys. After rigorous testing by Mieloo & Alexander on process, speed, reliability and multiple application scenarios related to actual market conditions, the Company placed an order for upwards of a quarter of a million Omni-ID Max ABS tags.

  • Omni-ID Max ABS tags showed near-perfect read rates near water-filled buckets, in a high humidity environment, and with obstructed line-of-sight visibility of the tags.

  • The FloraHolland success is the result of the Mieloo & Alexander and Omni-ID partnership to deliver an end-to-end solution to the customer.


  • "The 1-trolley project offered a unique opportunity to be ready for the future and increase our ability to accurately track trolleys. Omni ID tags demonstrated superior performance and were able to withstand Flora Holland's process and heavy industrial environment. Because of this, we believe Omni-ID will help future projects aimed at improving internal logistics processes of Flora Holland, as well as those between and with supply chain partners," said Johan Star, Advisor Supply Chain Logistics, FloraHolland. "After numerous tests, we saw the clear difference that Omni-ID's Max ABS tags brought to our best-in-class business."

  • "Omni-ID's ultimate goal is to revolutionize business and demonstrate immediate customer benefits, regardless of market," said Tom Pavela, CEO, Omni-ID. "By using Omni-ID RFID tags to provide greater insight into its supply chain and the real-time state of its trolleys, FloraHolland will be able to continue its reputation as a high-quality auction network with the most cost-effective model."

  • "FloraHolland presented a unique RFID challenge for highly functioning technology in the presence of varied environments," said Sander Merkx, Partner of Mieloo & Alexander. "We found that Omni-ID offered the perfect passive RFID tag to fit Flora Holland's requirements, and their proven technology enhances the effectiveness for our complete RFID solution."

About Omni-ID
Omni-ID is the leading supplier of high-performance passive UHF RFID tags that deliver near-perfect read rates on, off and near metals and liquids. Using a fundamentally different approach to RFID design, Omni-ID created a patented technology structure that allows for continued innovation and product development. Omni-ID has built a global partner ecosystem with leading RFID technology companies to deliver complete RFID asset tracking, supply chain management, work-in-process and cargo and container tracking solutions. To complement its product line, Omni-ID has a full service bureau offering to ensure efficient and seamless deployment of RFID implementations. With offices in Foster City, Calif. and in the UK, along with a manufacturing facility in China, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, visit www.Omni-ID.com.

About Mieloo & Alexander
Mieloo & Alexander - Business Integrators is a consultancy firm specialized in supply chain strategy and transformation, and an integrator delivering advanced, turnkey RFID solutions. We also offer modular, integrated RFID solutions for Asset Tracking, Fashion & Apparel Retail Stores (TracEye) and Luggage Handling. We combine our unique expertise, skills and experience with the proven capability to manage large scale, business or technology driven transformation programs, and a no-nonsense, hands-on approach. Mieloo & Alexander has built up long term relations with a customer base of multi-national corporations with (European) Head Quarters or subsidiaries in the Benelux, Germany and the United Kingdom. Mieloo & Alexander is based in Hoofddorp, The Netherlands and has a subsidiary in Recklinghausen, Germany. For more information, visit www.mielooandalexander.com.

Contact Information: Contact: Chris Iafolla SHIFT Communications (617) 779-1857